Carla Gem Buyo

10 of the Biggest Luxury Brand Ambassadors from Asia

Article (news)

<p>From Seoul and Beijing to Bangkok and Manila, Asian stars are rapidly becoming the strongest voices in fashion. Often coming from music and drama backgrounds, these luxury brand ambassadors bring regional relevance and international visibility by helping fashion houses reach new audiences in Asia. With the Asia-Pacific region commanding roughly 40% of the global luxury market and the undeniable social media engagement they bring to every post online, it’s no wonder why fashion houses are shifting their gaze eastward. </p><div><br/></div><p>Ahead, we break down the top and most promising Asian stars who are driving the global luxury boom.</p><div><br/></div><p style="text-align:center">Louis Vuitton: <strong>Felix</strong></p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783320935350yong.lixx_1779366683_3901932671120862503_60891353339.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @yong.lixx on Instagram</span></span></span></div><p>Stray Kids’ Felix’s ethereal visuals and deep voice makes him a perfect fit for Louis Vuitton. He notably joined the French Maison in 2023, has walked the Men’s show twice, and is a frequent face at the brand’s high-profile events. With an intensely loyal fanbase driving millions of interactions per post, Felix converts raw K-pop mania into pure, style power for Louis Vuitton.</p><div><br/></div><div style="text-align:center">Chanel: <strong>Bhavitha Mandava</strong><strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783320994451bhavithamandava_1773585680_3853438325663806586_1525874137.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @bhavithamandava on Instagram</span></span></span></strong></div><p style="text-align:left">NYU graduate student-turned-model Bhavitha Mandava was officially named Chanel&#x27;s house ambassador earlier this year, becoming the first Indian model to hold the title. Her meteoric rise followed a viral, full-circle moment where she opened the Métiers d’Art show on a Manhattan subway platform—the very environment where she was first scouted. Bringing an effortless, intellectual grace to artistic director Matthieu Blazy&#x27;s vision, Bhavitha has rapidly captured the internet&#x27;s obsession and landed consecutive covers for several fashion magazines.</p><div><br/></div><p style="text-align:center">Gucci: <strong>Zhang Linghe</strong></p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321058033zhanglinghe__1230_1763124954_3765687507699794573_61807593456.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @zhanglinghe___1230 on Instagram</span></span></span></div><p>Fresh off the international success of his historical drama Pursuit of Jade, Chinese actor Zhang Linghe has solidified his standing as one of luxury’s most coveted leading men. Known for his statuesque 190 cm frame and classical charm, Zhang Linghe brings a unique look for Demna Gvasalia’s Gucci. His magnetic appeal is on full display as he headlines one of the maison’s newest campaigns, driving what insiders call the “Gucci Effect” as he dominates search bars for the new Gucci Papparazzo. </p><div><br/></div><p style="text-align:center">Dior: <strong>Juhoon</strong>, <strong>Seonghyeon</strong>, and <strong>Keonho</strong> of <strong>Cortis</strong></p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321103972lofficielsingapore_1782348210_3926942669976922886_291740687.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo Courtesy of Dior</span></span></span></div><p>Making a sensational collective debut at the Dior Men’s show during Paris Fashion Week, Juhoon, Seonghyeon, and Keonho,  the standout trio from breakout group Cortis instantly captured the attention of  street-style photographers and fashion editors alike. Their impeccable tailoring and coordinated, sharp style translated to immediate viral moments across TikTok and Instagram. By betting on their shared synergy, Dior leans heavily into the next generation of collective cool to anchor its tailored menswear narrative.</p><div><br/></div><p style="text-align:center">Prada: <strong>Win Metawin</strong></p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321338513winmetawin_1781092836_3916412231895851879_143760689.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @winmetawin on Instagram</span></span></span></div><p>Thai multi-hyphenate Win Metawin continues to demonstrate why he is one of Prada&#x27;s most valued global faces. As a front-row fixture whose appearances routinely trigger massive global digital engagement, Win perfectly mirrors Miuccia Prada and Raf Simons’ cerebral approach to modern menswear. His effortless ability to blend clean, minimalist tailoring makes him an undeniable force. </p><div><br/></div><p style="text-align:center">Celine: <strong>V</strong></p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321372994taehyung1230forever_1782833728_3931016357954686484_59738492090.webp" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @celine on Instagram</span></span></span></div><p>Following his highly anticipated return to the fashion circuit, BTS’s V has effortlessly reclaimed his throne as the ultimate &quot;Celine Boy.&quot; His showstopping appearance at Paris Fashion Week in a sharp scarlet suit completely broke the internet, demonstrating a global market power that remains entirely unmatched. Carefully curating his long-term partnership with the brand, V translates rock-and-roll nonchalance into tangible commercial desire. </p><div><br/></div><p style="text-align:center">Burberry: <strong>Bright</strong></p><div><strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321409354bright_1772970013_3848273247226418725_30386083.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @bright on Instagram</span></span></span></strong>Serving as Burberry’s first Southeast Asia-Pacific global ambassador, Thai actor and musician Bright Vachirawit continues to evolve alongside the British heritage label. At the house&#x27;s London Fashion Week presentation, Bright turned heads in a bold python-print leather trench coat from the latest seasonal collection. Fusing raw cinematic charm with a music career that boasts over 100 million Spotify streams, he brings a unique, multidimensional audience to Daniel Lee’s rain-soaked aesthetic. For Burberry, Bright represents a seamless bridge between classic London heritage and the vibrant energy of Southeast Asian youth culture.</div><div><br/></div><p style="text-align:center">Bulgari: <strong>Marian Rivera</strong></p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321437874pvfotographs_1779431959_3902478559830851381_3267960204.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @marianrivera on Instagram</span></span></span></div><p>Marian Rivera entered a dazzling new chapter by being the second Filipina to become Bulgari’s Friend of the House. Celebrated for a prolific career spanning nearly three decades, Marian embodies an enduring allure that transcends into style trends. Her fondness for the Italian jeweler’s iconic Serpenti and Diva’s Dream collections adds an authentic, deeply personal touch to the brand’s localized storytelling. We’re excited to see Marian represent the Philippines in various high-profile Bulgari events around the world.</p><div><br/></div><div style="text-align:center">Cartier: <strong>Jisoo</strong><strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321567993sooyaaa___1781878654_3923003512172484947_8011506095.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @sooyaaa___ on Instagram</span></span></span></strong></div><p style="text-align:left">Jisoo remains as one of Cartier’s biggest Asian brand ambassadors. Most recently, she stopped traffic at the opening of Cartier’s &quot;Into the Wild&quot; exhibition in Seoul, floating across the room in a breathtaking champagne tulle couture gown accented by high jewelry diamonds. As one of the most-followed Korean idol/actress on Instagram, her  influence provides Cartier with an astronomical digital reach that shifts global luxury metrics.</p><div><br/></div><p style="text-align:center">Tiffany &amp; Co: <strong>Anne Curtis</strong></p><div style="text-align:left"><strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783321620816annecurtissmith_1782467068_3927937633074049586_3585673.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @annecurtissmith on Instagram</span></span></span></strong>Filipina actress Anne Curtis achieved a monumental milestone when she was officially elevated to house ambassador for Tiffany &amp; Co., dazzling at the Blue Book Gala in New York. Her appointment was celebrated globally with a poignant, viral cinematic campaign that recreated the iconic opening scene of Breakfast at Tiffany&#x27;s as a deeply personal tribute to her late father. Beyond her box-office dominance and humanitarian efforts with UNICEF, Anne possesses likability that makes luxury feel both aspirational and deeply authentic. Almost always adorned in Tiffany &amp; Co jewels, she bridges timeless Hollywood romance with modern Asian prestige.</div><div style="text-align:left"><br/></div><p style="text-align:left">Read more fashion stories on Metro.Style</p>

<p>These Asian stars are rapidly becoming the most influential voices of the luxury brands they represent. Find out who made it on the list!</p>

These Asian stars are rapidly becoming the most influential voices of the luxury brands they represent. Find out who made it on the list!

These 10 Luxury Brands Are Betting Big on These Asian Stars

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These 10 Luxury Brands Are Betting Big on These Asian Stars

Carla Buyo

Published July 06, 2026 04:00 PM PHT

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Updated July 06, 2026 04:17 PM PHT

Read More:

asian luxury ambassadors

Louis Vuitton Felix

Chanel Bhavitha Mandava

Gucci Zhang Linghe

Dior Juhoon

Seonghyeon

Keonho of Cortis

Prada Win Metawin

Celine V

Burberry Bright

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