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Why Crash Landing On You’s Yoon Se-ri Is Our Newest Fashion Obsession

Here are all the outfits she wore in the viral K-drama series—a must see!

Gone are the days when our only fashion icons on TV are Serena van der Woodsen or Carrie Bradshaw. The emergence of Korean dramas and the country’s fascination with all things pretty caught the world by storm—and has instantly gained South Korea its 5-star rep in the style department. Case in point: The ever-popular television series Crash Landing On You, starring Son Ye-jin and Hyun Bin.


Gaining quite a buzz online thanks to its powerful storytelling of a South and North Korean star-crossed lovers, drama fans have jumped into the craze and obsessively watched out for upcoming episodes, which is currently being streamed on Netflix. Now that the tables have been turned, with Hyun Bin’s character Ri Jeong-hyeok goes south to Seoul where Son Ye Jin’s Yoon Se-ri is, excitement is pacing nicely—and we can’t wait for the reunion of the two!

With Yoon Se-ri back in her empire, her self-built company Seri's Choice, we are once again treated with designer pieces galore. This successful businesswoman carries an effortless glamour as she strut her stuff in every episode—and interesting bonus to an already-entrancing plot. We dug into the character’s closet—finding the likes of Gucci, Dior, Balmain, and Tory Burch on her staples. Curious to see all the labels? It’s time to find out!