Asics Brings Together Top Asian Style Stars In Bangkok For A Night Of Movement

Our movement and our bodies unlock a host of possibilities. This is what the new ASICS: Celebration of Movement campaign and pop-up, which launched in August 1, are all about. Hand-in-hand with the newest Asics Autumn/Winter 2024 collection launch, the Celebration of Movement Pop-up in Bangkok, Thailand gathered the biggest and coolest style stars in Asia. From Manila, celebrities, personalities, and influencers Gazini Ganados, Gab Lagman, Santino Rosales, Rhea Bue, Jeff Ong, and Dominic Roque represented the Philippines, while decked in head-to-toe Asics looks and in their favorite pair of shoes from the brand. Each of them, apart from being a staple advocate of Asics, represents his/her own mantra of moving.

The EmSphere in Bangkok turned into a multi-sport and -disciplinary space where it drew a star-studded list of Asian stars and longtime Asics brand ambassadors like Nichkhun and new brand ambassadors like Luke Ishikawa, Ryu Vachirawich, and other fellow athletes, sports, and fashion enthusiasts from the region. Shown at event is the inspiring campaign video of the ambassadors, narrating what inspires them to move. Included in this lauded list, headed by Nickhkun, is our very own Gazini Ganados and Gab Lagman. In the video, Gazini is seen in her Asics yoga look with her take on what makes a sound body and sound mind: “I am not my circumstance. I am the outcome I create,” she says.

The night was a host of exciting activities for the exclusive guests. Free DIY Asics shoe accessorizing was made available to customize—or bedazzle—your favorite pair. The space was made to look like a track field, aptly filled with the latest iterations of their iconic styles like the Novablasts and the Gel-Nimbuses.

Apart from being a celebration of movement, the night also was a celebration of style as they debuted the Asics Autumn/Winter 2024 collection. Models decked in the Asics core sporting collections and special capsules walked, ran, and danced around the running tracks with all the new and exciting offerings from the brand—from U.S. Open-inspired pieces to recreational sport uniforms.

What turned the fashionable night into a party was a live performance by South Korean hiphop and R&B duo Yonko and SZN, who played three tracks that led everyone onto their feet. As the event went on, DJ sets by Patra B, Ballisticone, and Eden closed the night’s festivities.

Content creator couple Rhea Bue and Jeff Ong represented the Philippines at the event with their own spin on styling their Asics looks. For Rhea, Asics has always been about comfortability and for Jeff, he goes for style—two hallmarks of what makes the brand’s pairs so well loved. But beyond the physicality, for the couple, Asics pieces are also about inspiring them to explore more possibilities in life. “Having the passion in whatever I do is what really inspires me to “move” in life,” Rhea shares.

Santino, as the athlete in the group, goes for the shoes’ functionality. “What I love about Asics shoes is that they’re not only beautiful, but they are also very user oriented. I appreciate how they integrate technology in the shoes in order to ensure that they adjust to the natural movements of your feet,” he says. Dominic goes for the overall appeal of Asics as the brand you should go for when you demand only the best for yourself. 

Taking the heart of the night with him, for Santino, “moving” is all about self-improvement. Gazini shares the same sentiment that one can constantly invent one’s self, however the shoe fits. “What inspires me to move in life is the ability to reinvent ourselves through life's course of movement,” she shares.

The Celebration of Movement campaign and pop-up empowers Asics lovers—and lovers-to-be—to embrace what makes them move in life. If a pair of Asics shoes leads you to find yourself, push the possibilities of your body, or inspire you to move forward, then it’s definitely the right track. 

The Celebration of Movement pop-up runs from 2 –to12 August at the EmSphere, Sphere Gallery 1, MF, Bangkok, Thailand from 11am to 9pm daily. Entry is free, and OneASICSTM registration is required.

Asics in the Philppines is available at TriNoma, SM Megamall, Glorietta 2, and more. For more information, visit Asics.com/ph/

Photos by Aaronwongys, Pixelart,and Betty Uy