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Bea Alonzo Shines With F&C Jewelry On Their 45th Year

Marcelino C. Florete III, F&C EVP for Accounting, Marissa C. Florete, F&C EVP for Marketing & Merchandising, F&C Brand Ambassador, Bea Alonzo, Susan Florete, F&C Vice President and Marjorie C. Florete, F&C EVP for Sales & Operations


Like the prized heirlooms created for generations, F&C Jewelry continues to shine as one of our local crafts masters in precious jewels. Since its humble beginnings in 1973, by matriarch Susan Caperonce Florete, husband Marcelino Florete III and Mary Christine Florete, the company remains a family-driven enterprise, and has accessorized many of the finest style icons through generations. This time, the stunning leading lady Bea Alonzo is the new brand ambassador, carrying the jewel pieces in her fashionable yet classic way.



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“Determined, independent and passionate. The country’s brightest star Bea Alonzo continues to be an inspiration to women all across the country,” explains the F&C Jewelry brand in a statement welcoming their newest ambassador. Both of impressive talent and gracious heart, Bea is a “proud and empowered Filipina who fully embodies the ideals of a modern woman.”

On the other hand, Bea is equally proud to represent the homegrown brand. She remarks “It feels great to be part of the F&C and their 45 years legacy in the jewelry industry. I’m looking forward to my future collaborations with them!”


Bea Alonzo wears and presents the latest collection of F&C Jewelry


Truly, F&C Jewelry and Bea Alonzo make a stunning pair. What special surprises could be in store in the future? We’ll have to wait and see.




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Photos courtesy of Visions & Expressions, Inc.