Carolina Herrera Launches CH Heart For Hope To Help With Today's Times

Responding to the needs of the times, Carolina Herrera launches Heart for Hope, a philanthropic initiative of the Carolina Herrera family in response to the current global situation. Through the Carolina Herrera Heart for Hope, 10% of all handbag and accessories sales globally will be donated to the Red Cross and Red Crescent up until December 31, 2020. 

The Herrera executives including Carolina Herrera Jr. and the fashion house’s Creative Director Wes Gordon worked out the preliminary efforts of Heart For Hope as a Covid-19 relief program. But as the world continuously grows more share of issue from the Black Lives Matter movement, the Beirut explosion, the constant fluctuations of the fashion industry, and countless political outcries, the CH family considers their broader responsibilities to use Heart for Hope as an extended hand to help those affected and to address indefinite worldly issues in the near future.

Wes Gordon tells Vogue Business that he hopes that “over time, Heart for Hope will become a charitable arm of Carolina Herrera”. Just like 2016’s Breast Cancer Awareness through CH Pink, Carolina Herrera aims to promote solidarity in numbers and in style. 

Take this opportunity to collaborate and help celebrate togetherness with any purchase of Carolina Herrera’s handbags and accessories online and in store. Spread the word and #CHooseHope!