Counting Down To The Hotly Anticipated MOSCHINO [TV] x H&M Collab
In about two weeks, the annual H&M designer collaboration is about to hit the market, and already, it’s shaping up to be a very exciting, unique collaboration. The MOSCHINO [TV] H&M collab is already shaping to be a very different partnership, not only for its focus on digital executions (like giphy stickers on Instagram, Snapchat, iMessenger and a live show online), but also for its emphasis on fun, inclusion and pop culture.
Jeremy Scott (left), Creative Director of MOSCHINO
“Whenever I design, I think about my friends.”, says Jeremy Scott, Creative Director of MOSCHINO. “The MOSCHINO [TV] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection.”
The campaign and lookbook is also a collaborative achievement, shot by photographer Marcus Mam, and stylist Carlyne Cerf de Dudzeele. Models and participants also include a delightful mix of influencers and pop culture stars, like Aquaria (winner of RuPaul’s Drag Race season 10), Gigi Hadid, Bella Hadid and even Naomi Campbell.
“I love how Jeremy [Scott] captures the spirit of MOSCHINO [TV] H&M in the lookbook.”, shares Sofie Johansson, H&M’s Creative Adviser. “This is a loud and proud collection for everyone to share in the fun, no matter who you are or where you are from.”
With such an electrifying show, the hype couldn’t be more exciting. Fans will have to mark their calendars on November 8, when MOSCHINO [TV] H&M goes live worldwide. But knowing how H&M designer collaborations go, these will probably be flying off the shelves quickly!