Discover The Power Of Crystals With Swarovski Wonderlab
A magic world where the beauty of crystal inspires you to dream and imagine possibilities
Welcome to the Wonderlab, where you ignite your dreams.
In celebration of its 125th anniversary, Swarovski is unfolding a brand new chapter in its lustrous journey. And this new journey is set in Swarovski’s imaginary Wonderlab, a radically inclusive laboratory of creativity that invites the world to celebrate their individuality and the beauty of Swarovski crystals.
Yes, there are more to gems than what our eyes can conceive. Born from the genius and imagination of Giovanna Engelbert, Swarovski’s first ever creative director, the Wonderlab is set to become this colorful and magical stage for the brand to unleash its full potential through explosive produces designs, fresh experiences, virtual and live events, and new store concepts across the globe.
“The Wonderlab is an idea, it is an imagined place that embodies everything Swarovski stands for and that will continue to inspire us for years to come,” says Giovanna. “The Wonderlab is where science and magic meet, where extra and elegance collide.”
Step into the Wonderlab in Swarovski’s short film below.
The swan takes flight
The Swarovski Wonderlab will come to life with the unveiling of 28 new stores across the globe. These new Instant Wonder stores will set the newly reimagined Swarovski swan to take flight, allowing the world to step into Giovanna’s Wonderlab.
Stepping inside these new stores will feel like a magical, mesmerizing dreamscape, where vibrant colors and textures, metallic sculptures, and innovative materials work together to encourage exploration and self-expression. The first one in Milan has already opened in February 2021, with 27 more to follow across North America, Europe, and Asia Pacific.
The new Instant Wonder stores are designed in partnership with Paris-based Villa Eugenie, best known for their creative productions and interpretations of luxury fashion and beauty brands.
Express yourself with Collection I
Collection I is the first expression of the Swarvoski Wonderlab and is probably the biggest, boldest, and most magical collection of the brand to date. A lineup of hyper-chunky, hyper-expressive, and hyper-versatile necklaces, earrings, rings, bracelets, and body jewelry make up the Collection I, showcasing the fundamental but magical properties of the Swarovski crystal that founder Daniel Swarovski first created.
“I wanted to explore the fundamental geometry of crystal and its potential as a material. Looking at Daniel Swarovski’s first drawings was an absolute inspiration, discovering the magic of his early inventions and understanding the power of his dream to create something the world had never seen,” says Giovanna. “As I set out on my own creative journey, I respect how transformative jewelry can be and wanted to create pieces and a vision of style that women and men could embrace and feel like their bold unique selves in.”
Ultimately, it’s the magic of self-expression that is at the core of Wonderlab and Collection I. Swarovski is inviting you to unleash the creativity and magic inside you, and transform that into a tangible piece of self-expression in the form of Collection I’s versatile, eye-catching, and elegant pieces.
What to love about the Collection I is that it is so diverse and meticulous that there’s something that will speak to your personal sense of style and fashion. Whether you’re the basic kind of gal, whether you like it bold and fancy, whether you’re more into classic elegance, there’s a Swarovski crystal that will let you express yourself.
Millenia is as classic as the White T or the little black dress—but introduced with a new perspective on color and shape. They are some of the most versatile Swarovski pieces you can have, made to have and wear forever.
Step into the cosmos with the Constella line, featuring crystal constellations set on thin metal bars. The pieces are as delicate as stardust and make elegant additions to your wardrobe.
Luxury meets fantasy in these hyperbolic pieces from the Mesmera line. The epitome of extravagance, these mesmerizing crystal clusters will level up your evening outfits.
The cushion cut crystals in a suspended setting creates an illusion of floating stones, making Harmonia a statement piece. The oversized cut lets you appreciate better the facets of each crystal, as if drawing you into its core for a game of illusion. An elegant and timeless piece for an elegant and classic look.
Dare to stand out! Made to feel like wearable Modern Art, the Dulcis brings a colorful, bold, and softer-edge twist to the classic Swarovski silhouette. Let your quirky and artsy side go wild!
A crafting of “Mathemagical” structures into unexpected shapes of divine proportion. The Curiosa presents intricate and complex designs that spark the imagination like curious objects of study. Wear as a single piece or layer for a more magical look.
Vibrant colors and a variety of cuts come together to create this interesting waterfall of stones that is the Gema line. Smartly matched and put together, the crystals add a touch of fancy and prismatic joy to any basic outfit.
Simple yet perfectly intricate. These are the Swarvoski crystals layered in their purest chromatic expression. Create a visual feast that will tickle your imagination with the Chroma line, perfect for adding that pop of color to any outfit.
Shop the Swarovski Collection I safely from home at Trunc.ph or in-stores at Rustan's Alabang, Rustan's Makati, Rustan's Shangri-La, and Rustan's Ayala Cebu—or through Swarovski boutiques located at Alabang Town Center, Glorietta, Newport Mall, TriNoma Mall, The Podium Mall, Power Plant Mall, and SM Mall of Asia. Follow @ssilifeph and @rustansph on Instagram for more information and updates.