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EXCLUSIVE: Jane de Leon Is the Newest Face of H&M for the Holidays!

The next Darna star officially opened the Holiday season in stunning glitter dresses from the Swedish retail giant. The even bigger news? She rocked them all!

She may not take flight just yet as our most awaited superhero but Jane de Leon is already soaring! Through her Instagram account, she officially announced the collaboration between her and H&M for their newest Holiday campaign. Yes, she is indeed the newest local endorser of the brand.

In the video post, the 20-year-old is seen dancing in the brand’s latest offering of party dresses. A silver dress? She’s got it! A black glittery dress? Let her show you how to rock it! A party bag to carry with you through all the events? You’d only need this one! In what seemed as a fun party for one, Jane twirls, prances, and struts in pieces meant for the big festivities this Christmas.

Dubbed as #HMPartyLooks, the campaign is the best show of outfits for every occasion. So expect to not run out of options as vetted by the newest fashion darling herself!


H&M Philippines has had a penchant for fresh faces and making big stars feel more themselves. Following the footsteps of her co-endorsers Nadine Lustre for the Swim line and basketball star Kobe Paras for the Men’s, Jane is a sure bet to make the roster even more exciting.


The pieces worn in the kickoff video and photos are now available in all H&M stores worldwide. Stay tuned as we heard there are more Holiday dresses coming your way to be seen on Jane herself!

Photos and videos all from H&M Philippines