Meet Farah Abu, The Filipina Designer Behind This World-Class Brand

The creations of Farah Abu have touched the lives of many. From beauty queens like Catriona Gray, Rabiya Mateo, and Beatrice Luigi Gomez, drag queens like Manila Luzon, to different women from all walks of life, Farah gave everyone confidence every time they put on one of her designs. 

Farah’s muslim heritage combined with her love for ocean life makes her designs one-of-a-kind. While studying Architecture at the University of Santo Tomas, she completely fell in love with making accessories. This hobby completely turned into a world class business. With the help of FedEx, Farah’s creations are now being worn by people from the US, UK, France, Switzerland, Denmark, Spain, Italy, Japan, Qatar, Singapore, and more.

Her success story makes her a role model to many aspiring entrepreneurs in our country. From selling at bazaars in Manila to now having a brand presence in Hollywood, Farah took Filipino artistry to a whole another level abroad. With the help of her loyal customers and her fellow Filipino designers in California, she was able to showcase her designs beyond the Philippines. 

Since 2009, her handmade earrings, body jewelry, clutches, and ornate face masks have become her brand's signature. Farah’s statement earrings are known for being larger-than-life and full of color. Locally recognized elements like fresh water pearls, corals, semi-precious stones, beads, and tassels are some of the key features you’ll see in her accessories. Her detachable and four-way pieces which could transform from dangling earrings to quaint stud ones are coveted by many!

When the pandemic hit, Farah continued to adapt and innovate in order to keep the brand she built and to give a stable livelihood to her craftsmen. Farah designed comfortable, form-fitting, and stylish face masks that could be worn for any given occasion. Up until now, the Stella and Lily mask are favorites by those who want to keep it safe and stylish.

Shop at Farah Abu on Instagram or at For The Stars Fashion House in Hollywood, a boutique led by Jacob Meir in Hollywood, California.