We’ve grown accustomed to shopping online due to the pandemic—everything from our essentials to cute finds and knickknacks, there’s no denying that virtual shops offer the conveniences we currently need. However, as we are slowly adjusting to the new normal, restrictions have also eased up, giving us the option to once again visit physical stores and enjoy our actual retail therapy.

And good news to footwear fans who are eager to welcome the summer season as early as now! A fave since 2007, FitFlop has recently relaunched in the Philippines under leading retailer and distributor MAP Active. And to welcome this new chapter, the brand has opened their newly-designed concept store located in TriNoma!

The stylishly minimalist store, exuding a sophisticated and elegant vibe, houses the brand’s different shoe and sandal styles that fit every kind of dresser—from laidback city chic to casual yet dressy for a formal dinner. Even celebrities like Coleen Garcia, Maureen Wroblewitz, and Janeena Chan have already visited to grab some pretty pairs!

With a spacious layout, strategic display of shoe designs, and the great lighting and wall mirrors which make for an Instagram-worthy spot, FitFlop elevates every shopper’s experience to make each visit worth it.

This is just the beginning of more good things for FitFlop, as they continue to expand to other parts of the country. Expect to find their products in 11 mono stores, which will follow the same minimalist style of their TriNoma concept store, as well as 44 department stores. And of course, for e-shopping enthusiasts, watch out for their upcoming presence in Lazada, Shopee, and Zalora.

Now, we can deny it—we can already smell summer in the air!

The FitFlop concept store is located at 2nd Level of TriNoma Mall.

Art by Raff Colmenar

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