H&M PH's 40th Store Looks Just Like a Boutique Shop!
See the new look and feel here
We all love the brightly lit and spacious H&M store here in the Philippines. To celebrate its 40th store in the country, the Swedish fashion brand shook things up by introducing us to a whole, new shopping experience in a whole, new space. Their newest store at SM Aura Premier welcomes fresher design elements, making the store feel like a specialty boutique shop.
The look mixed modern and heritage aesthetic while adding design elements greenery, warm colors, textiles, and now a new paper bag. This is the first full-blow store to incorporate the fresher look and will later on be applied to the H&M Philippines stores.
A lounge area, neat shelves of shoes, warm hues—the store definitely exudes an aura or relaxation. It feels like a store that cares!
See some more photos of the newest H&M Philippines store in the gallery below!
H&M 40th Store
H&M 40th Store
Photos from H&M Philippines
Art by Raff Colmenar
