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H&M PH's 40th Store Looks Just Like a Boutique Shop!

See the new look and feel here


We all love the brightly lit and spacious H&M store here in the Philippines. To celebrate its 40th store in the country, the Swedish fashion brand shook things up by introducing us to a whole, new shopping experience in a whole, new space. Their newest store at SM Aura Premier welcomes fresher design elements, making the store feel like a specialty boutique shop.


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The look mixed modern and heritage aesthetic while adding design elements greenery, warm colors, textiles, and now a new paper bag. This is the first full-blow store to incorporate the fresher look and will later on be applied to the H&M Philippines stores.


A lounge area, neat shelves of shoes, warm hues—the store definitely exudes an aura or relaxation. It feels like a store that cares!


See some more photos of the newest H&M Philippines store in the gallery below!



Photos from H&M Philippines

Art by Raff Colmenar


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