‘Forbes’ France Names Heart Evangelista As A Top Luxury Influencer In The World

Forbes France released a ranking of the most influential brands in fashion, beauty, and luxury. Alongside this was a top 10 list of most influential people online segmented into different categories like fashion, jewelry, and cosmetics. For the Top 10 Luxury Influencers list, we are so happy to see a familiar Filipino face—Heart Evangelista is now part of Forbes exclusive list of top influencers in the luxury sector. Heart joins top content creators like Italian online sensation Chiara Ferragni and American drag queen Aquaria.

This also came as a surprise to Heart as she’s only heard of the news today, although the article had been released in July last year. “I didn’t think I would ever be acknowledged by Forbes and it’s just wonderful news to hear, [especially[ during these times when you feel everything is on pause and it gives you something to look forward to,” Heart says on an exclusive chat with Metro.Style. At the moment Heart shares her love for luxury pieces to her 7 million followers on Instagram and 2 million on YouTube. Her posts range from candid everyday things to envy-inducing trip to New York and Paris. In her little corner on her social media, Heart has amassed a fanbase and a following that always look up to her posts in fashion, beauty, and now luxury. Globally popular that she is now, it is still warming to hear she dresses not for anybody else. “Well to be honest I dress for myself to feel good and be happy so it thrills me when others take notice,” Heart says on how the feature is indeed such a privilege.

In the article, Forbes evaluated brands and online personalities through an analysis tool called Machine Learning to identify and evaluate influencer marketing efforts. The study created a Media Impact Value (MIV) per person to measure the impact of a campaign or post so that brands can calculate which of their strategies or influencers work best or generate the most value to them.

Locally, Heart works with almost all the luxury brands available in Manila. Her looks from Louis Vuitton and posts on Dior, Chanel, and even Versace and Bottega Veneta are fit for her new title.

For Heart to be included in such list of top luxury influencers is win for her and a great representation of the Filipinos. This only means that Heart’s online presence give out value to the brands she work with or if not affiliated, she lends an effective spotlight on them. And in our little corner in the Philippines, our luxury sector is indeed keeping up with the times.

Art by Raff Colmenar