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Heart Evangelista Goes On A Virtual Tour of Salvatore Ferragamo's Headquarters in Italy

Metro Most Stylish Heart Evangelista goes on an Instagram Live tour with James Ferragamo for a tour of the Palazzo Spini Feroni in Florence, Italy

The pandemic can’t pull anyone away from fashion inspiration—that’s what Heart Evangelista’s Instagram Live proved to us late last year. She paved the way for Salvatore Ferragamo to give an exclusive, and quite rare virtual tour of the historic Palazzo Spini Feroni in Florence, Italy. 



In a 33-minute live, top fashionista and actress Heart Evangelista and Ferragamo’s Brand, Product, and Communications Director, James Ferragamo went through the different galleries and exhibitions of the gorgeous Palazzo Spini, including the latest Viva collection.


The Palazzo has been the headquarters of Ferragamo since 1927, when James' grandfather, Salvatore Ferragamo, first returned from Hollywood. 


"His vision is to show products that were crafted, that were innovated, that had innate beauty," explains James. 


He began the tour on the first floor of Spini Feroni, from the chapel, to the master bedroom, to the five-continents room, the salamusica, and the main sala, where Salvatore Ferragamo entertained his clients. 

 


After finishing the heritage part of the tour, he headed to the second floor, where he gave a first look of the Pre-Fall 2021 collection, including the Vara, Viva, and the Studio Bag, among others. 


Heart has been known as a Ferragamo muse, attending the F/W 2019 Ferragamo show in a floral printed dress and a white coat, while wearing a chic ponytail.
Heart was also featured in Salvatore Ferragamo’s BOXYZ bag along with other influencers like Marie Lozano and Camille Co. 


Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc., and is located in Greenbelt 4, Rustan’s Shangri-La, Rustan’s Makati, and Solaire Resort & Casino. You can also shop Salvatore Ferragamo online by visiting Trunc.ph.

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