FIRST LOOK: Heart Evangelista Flew To Rome To Wear Giambattista Valli Collaboration With H&M

Earlier this year in May at the Cannes Film Festival, global retail giant H&M announced its annually awaited designer collaboration, and to fashion fans' delight, Paris-based Giambattista Valli was named this year's chosen one! Known for his dreamy masterpieces, and as a master of beauty and sophistication, it was but natural for H&M fans to be over the moon in excitement!

A-listers like no less than celebrity model Kendall Jenner broke the news by donning one of the designers upcoming designs for the collection, joined by the likes of Chiara Ferragni, H.E.R., and Ross Lynch. Their red carpet appearance served as the sneak peek we needed to see to whet our fashion appetites for the style extravaganza that's to come!

I am excited about this collaboration: H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be a part of everyone's 'happy moments', to help create love stories all around the world. - Giambattista Valli

The time as finally come for the unveiling of the much-awaited collection, and come November 7, Filipino fashionistas will be able to get their hands on these limited-edition quirky romantic pieces via Greenbelt 4 and online!

The collection was just launched to global press and celebrity influencers last October 24, and Manila's resident style setter Heart Evangelista jetted off to Rome to join in on all the action! In an exclusive photo shoot with Italian fashion photographer Filippo Fortis, Heart posed in some of the coveted Giambattista Valli for H&M gowns and dresses, blessing our screens with undeniable beauty. 

Here's your first look at all the beautiful photos of Heart shot in Rome:

It's amazing how all these couture designers are coming up with lines that are affordable, and so everybody can also wear these grand pieces which are super iconic. And of course, it's always a privilege and an honor to be part of something this big, and to be flown out here in Rome to enjoy this event. It's always very exciting for us Filipinas to be part of something bigger. - Heart Evangelista

Photography by Filippo Fortis, courtesy of H&M