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Hedgren Celebrates 30th Anniversary With A New Look

The Belgian bag and luggage brand is off to reach new heights!

Did you know that Hedgren was first known as a backpack brand in the 1990s before it introduced other bag styles and luggages? 

We learned this and more at Hedgren’s 30th anniversary at the Society Lounge in Makati. The Belgian bag and luggage brand has been offering products that combine a mix of practical functionality, minimalist design, and quality materials. Now ready to embark on a new chapter, Hedgren introduces a new logo, a number of new designs, and their first perfume.


Among the new designs include the LINEO luggage series, soft and cushy COCOON bag collection, and more. Their latest line-up offer the same lightweight and sturdy feel complete with bright colors and neutral options. 

Hedgren’s first perfume embodies the brand’s promise of freedom in movement. Artist Laura de Coninck, under the supervision of master perfumer Sonia Constant and the famous Parisian perfume house Givaudan Fragrances, translated "freedom of movement" into a perfume. The fragrance is energetic, intuitive, and most of all, it’s filled with mood-boosting layers.

To celebrate 30 years of excellence, Hedgren Philippines invited guests to enjoy and indulge in a unique gastronomic experience inspired by Hedgren’s Belgian culture. The Tasting Club transported us to Belgium with the Society Lounge’s selection of premium Belgian beer and delicious pairings.

Find Hedgren in SM Megamall, SM Mall of Asia, Uptown Bonifacio, and more. Hedgren is also present online in, Shopee, and Lazada.