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BJ Pascual Photographs Your Fave Instagram Stars In H&M Studio '20 Looks

Scorching pinks and metallics for summer? Yes please!

Summer is a few months away and it’s best to come prepared right before the sun hits the tropics. We’re leaving subtlety at the door with H&M Studio’s S/S 2020 limited collection. Packed with their voluminous silhouettes, hot pinks, and scorching sunset prints, we are exchanging our soft linens to bigger and brighter printed summer pieces. Inspired by the Swedish Island of Gotland, look through the hand-worked prints taken from the island’s rock formation. Touch and feel the spirit of summer through the prints and texture of the pieces.


This year’s summer campaign is about taking that sweet sweet plunge through the sunset. We’re making a run for the sun in the wildest and most eclectic fever ever and from the looks of this local online campaign, the energy is highly contagious. With H&M’s group of creatives, we’re hopping to the last trip to the beach with Maya Nilsen (DJ and Stylist), Jach Manere (Model), Samantha Lee (Director of Baka Bukas and Billie and Emma), Jaz Reyes (Radio Jock), and Jullian Culas (Model). Shot by BJ Pascual, see how the S/S 2020 collection came to life. 

Elevated to some of the summer pieces already? Cop the entire collection exclusively at Greenbelt 4 and on HM.com on February 20.