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LOOK: H&M Just Released Their Most Sustainable And Size-Inclusive Swimwear Collection Yet!

The cure for your summer blues is here! You don't want to miss this.

If we could write a love song to celebrate our beautiful bodies, we would be singing an entire verse about our endless summer getaway. Now that H&M has released their newest swimwear collection, we can achieve just that! H&M launches Urban Summer, their most sustainable and size-inclusive swimwear collection yet.


Starring Vogue cover girl Paloma Elsesser, Sports Illustrated Swimsuit's first Asian plus-size model Yumi Nu, and more, H&M captures body positivity and unapologetic feminine strength through classic bandeaus, curved briefs, and off-the-shoulder tops that are made for you and me.

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One-shoulder Bikini Top at PHP 999; Bikini Bottom at PHP 299


Yes, you read that right, these swimwear pieces are made to be worn by every body! In fact, you can conveniently choose from sizes up to 50 EU online and 42 EU in-store. Made from pre-consumer recycled polyesters from textile waste and post-consumer recycled polyester from recycled bottles, you can trust that these neutral-colored swimsuits are body-loving and earth-friendly. Don't you agree that there's no better feeling other than the joy of slipping on a pair of clothing that fits you well and also serves our planet well?



In an interview with Maria Östblom, H&M's Head of Design for Womenswear, she says that she's particularly proud and pleased to have been able to source sustainable fabrics and offer inclusive sizing for this empowering swimwear collection. Time and time again, H&M has proven that their journey to circular fashion is consistent and ever-evolving. From recycling down to reintroducing smart and stylish alternatives to the retail market, we're definitely more than excited to recognize and support efforts like this!


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Bandeau-style swimsuit at PHP 899


Along with the amazingly cut swimsuits that will soon be part of your wardrobe, the accompanying swim campaign film also gave us a sense of warmth and calm amongst the negative noise we hear on social media and in real life today. Paloma along with models Yumi Nu, Bintou Sillah, Nouri Hassan, Tani Gunn, and Shawn Lakin took a deep plunge into the ocean, found strength in the silence there, and came back even stronger. See all of this take place in H&M's uplifting swim campaign film down below:





Shop the collection starting at PHP 299 in H&M stores, as well as online by downloading the H&M app. Click here to download the H&M app via iOS or Android.


Photo Courtesy of H&M


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