H&M’s 2018 Designer Collaboration Pushes The Digital Experience With MOSCHINO [tv] H&M
Once again, fashion fiends can anticipate another exciting H&M designer collaboration later this year; and this time, with a little more pop! At around midnight in Coachella, California, a live Instagram video call between Gigi Hadid and Jeremy Scott confirmed that Moschino will be the next design powerhouse to partner with the fast-fashion retailer.
The collaboration, officially coined as the MOSCHINO [tv] H&M collection, is set to hit stores worldwide on November 8. And a sneak peek of the collection can be seen on Gigi and Jeremy’s photo-op.
(L-R) Jeremy Scott, Ann-Sofie Johansson (Creative Advisor, H&M), and Gigi Hadid
The MOSCHINO [tv] H&M is described to be a “multi-platform takeover” and a “radically innovative TV concept” that will join social and traditional media for an electrifying digital experience.
“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect people through fashion and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”, says Jeremy Scott, who has steered the helm of Moschino as Creative Director since 2013.
Not much else has been revealed about MOSCHINO [tv] H&M, but fans can certainly expect the same pop-culture fun of Moschino in the collaboration. An excerpt from the H&M interview of Jeremy says this much: "What I can promise is that, of course, there will be fun and colour and cartoons. Of course, we have to have cartoons! Like all my collections, it’s humour meets haute couture meets the street. That’s been a hallmark of my work for Moschino, and I want to continue to explore that with this collection. For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past."
Lead photo from hm.com/magazine
Photos courtesy of H&M