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Create Your Own Unique Timepiece At The Kenneth Cole Reaction Pop-Up!

The Kenneth Cole Reaction timepieces have a more than interesting proposition for you until the 17th of June. If you head to the SM Makati Concourse, look for the Kenneth Cole Reaction pop-up, and get ready to be surprised by the attractive watches, and their matching super-competitive pricing. And until June 17, there’s an opportunity to customize your watch, mixing and matching the face of your preferred choice, with a strap you can similarly pick and choose.



My initial Reaction (pun intended) was the Orange texturized silicone strap with a black face - one that was perfect for me to wear while playing tennis. A leather strap would have meant stains from perspiring, and the metal strap was on the shiny side. This rubber strap was brash and bold, and would get a reaction from my sons! I could already see them with eyebrows raised, eyes reaching for the sky; telling me the watch is too young, and could I just hand it over to them.



Kenneth Cole Reaction watches is all about going Street, creating a younger, more urban vibe with their timepieces. As such, it’s all about knowing your personal style, having your own look, and finding the watch that fits this profile. While other brands will dictate and tell you that what they have is Cool; Kenneth Cole is ready to provide something radically different. The range of timepieces vary in size, in color, in features on the face; and they then create a range of straps that are just as diverse. It’s you then who’s Cool, the one creating a watch that fits you to a T. 


There are models that are sporty and perfect for the active ones. One range is military-inspired and truly eye-catching; while other models are the understated ones in the bunch but stand out with colored faces and big numerals. There’s a lot to choose from with this 2019 KCR line - very worth checking out!


As a special, limited-time offer, every Reaction watch can be personalized with customizable cases and straps, only until June 17 at SM Makati. Create unique timepieces to suit every style, mood, and occasion, and make every watch your own.