8 (More) Korean Stars And The New Luxury Brands They're Endorsing Right Now!

ICYMI, your favorite actors, actresses, and idols are now faces of the world's biggest luxury brands.

Carla Buyo

May 7, 2021, 03:54 PM

Here's what's up: Son Ye-jin is the new face of Valentino, BTS for Louis Vuitton, and Rosé of BLACKPINK for Tiffany and Co. Be still K-drama and K-pop fans because we're only getting started! The biggest and most stylish stars in our style radar are now part of an even bigger picture. It's no surprise to see our favorites conquer the global fashion industry especially after seeing them slay in different on-screen and on-stage ensembles multiple times during the past few years. Who can ever forget the time when we were all so OBSESSED with what Son Ye-jin and Kim Go-eun wore in their respective hit series last year or the time when BTS made history in the Grammys show and red carpet?

Apart from those thrilling moments, of course we have our favorite BLACKPINK fashion moments in mind and the jaw-dropping industry comebacks of Lee Min-ho and Lee Jong-suk. For years and years, we've been waiting for total Asian representation in the global fashion industry and we're so glad that we're slowly getting the representation we all deserve to see! If you want to see how far we've come, check out the gallery down below and see the new celebrated ambassadorships of our favorite Hallyu stars. Make sure to keep yourself updated with their latest campaigns, runway show attendance, and more. See how Korean stars is taking global fashion by storm!

K-Stars And Their Luxury Ambassadorships

By Metro.StyleSeptember 21 2023, 3:41 PM

Kim Go-eun for Chanel

Kim Go-eun’s partnership with Chanel is a match made in heaven! The esteemed South Korean actress is a shining beacon of the brand’s peak of luxury look. From ready-to-wear ensembles to haute couture, trust that Kim Go-eun can don it all. Here she is in a cover shoot for 'Vogue' Korea's January 2021 issue. We’re excited to see more of her Chanel pieces in her next k-drama series ‘Yumi’s Cells’.

Photo Credit: Photo from Vogue Korea

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Photo Credit: Photo from Vogue Korea

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Photo Credit: Photo from Vogue Korea

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Lee Jong-suk for Prada

Comebacks have always been special especially in the K-drama industry. After his military service, Lee Jong-suk debuted with a surprising swoon-worthy cover for 'Esquire' Korea. In this photoshoot, Jong-suk sported head-to-toe Prada menswear pieces. Are you excited to see more of this partnership? We know we are!

Photo Credit: Photo from Esquire Korea

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Photo Credit: Photo from Esquire Korea

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Photo Credit: Photo from Esquire Korea

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Rosé of BLACKPINK for YSL

Isn't obvious that Rose is the new kind of sexy? For 'W' Korea’s latest cover, Rose posed with head-to-toe YSL ensembles including the brand’s newest line of leather goods. The black and white effect just makes the scene a whole lot moodier!

Photo Credit: Photo from W Korea

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Photo Credit: Photo from W Korea

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Photo Credit: Photo from W Korea

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Rosé of BLACKPINK for Tiffany and Co.

Guess what? Tiffany and Co. also has Rosé to front their jewelry brand! The esteemed jeweler recently announced Rosé as their newest brand ambassador. For her first campaign, Rosé posed with tons of golden jewelry. BLINKS, you better upgrade your jewelry game because Rose is off to make it big in the jewelry industry.

Photo Credit: Photo from W Korea

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Photo Credit: Photo from Tiffany and Co.

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Photo Credit: Photo from Tiffany and Co.

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Jisoo of BLACKPINK for Dior

No one is as lucky as Jisoo. As the face of both Dior and Dior Beauty, we can’t help but wonder just how many times she receives the prettiest pieces from the brand. In fact, no one can ever top the gift Maria Grazia Chiuri sent to Jisoo for her 26th birthday. Chiuri gave Jisoo a one of a kind haute couture gown that was inspired by Dior’s most recent tarot-inspired runway collection.

Photo Credit: Photo from Dior

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Photo Credit: Photo from Dior

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Photo Credit: Photo from Dior

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Jennie of BLACKPINK for Chanel

Jennie is the reason for any season. BLACKPINK’s sweetheart posed for 'Harper’s Bazaar’s sustainability special in nothing but Chanel. Spot the tiniest Boy bag, the pinkiest tweed ensemble, and a cut-out jumpsuit only fit for a star. Jennie always keeps us breathless in Chanel!

Photo Credit: Photo from Harper's Bazaar Korea

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Photo Credit: Photo from Harper's Bazaar Korea

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Photo Credit: Photo from Chanel

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Lisa of BLACKPINK for Celine

April gave us many good things including this exclusive cover of Lisa for 'Harper’s Bazaar’s April 2021 issue. You guessed it right, the fierce idol was clad in all things Celine including the brand’s logo emblazoned sports bras, staple accessories, and the newest Celine 'It' bags. Which look is your favorite? We’re particularly struck by the cover photo of course!

Photo Credit: Photo from Harper's Bazaar China

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Photo Credit: Photo from Harper's Bazaar China

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Photo Credit: Photo from Harper's Bazaar China

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Lee Min-ho for Louis Vuitton

If you think you’ve seen the last of Lee Min-ho in ’The King: Eternal Monarch’, think again. The Hallyu king is also now the face of Louis Vuitton. For his latest campaign with the brand, he sported the Tambour Street Diver timepiece in neon black. Even with just an all-black ensemble, LMH manages to look this stylish.

Photo Credit: Photo from Louis Vuitton

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Photo Credit: Photo from Louis Vuitton

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Lee Min-ho for Fendi

For Fendi’s Fall/Winter 2021 collection, Lee Min-ho attended the runway show in this monochromatic look featuring the coveted Fendi menswear bag. The devil is truly in the details because we’re loving every bit of his Fendi mock neck tee as well!

Photo Credit: Photo from Fendi

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Son Ye-jin for Valentino

‘Crash Landing On You’ might’ve ended last year but a lot of projects still come for Son Ye-jin this 2021. In fact, Valentino welcomed our Ye-jin to officially represent the brand in South Korea! As a brand ambassador, Ye-jin was automatically gifted with pieces from the newest collections and she was able to star in an exclusive photoshoot as well. From the coveted studded purses to the brand’s newest technicolor pieces, don’t you think that Ye-jin looked completely stunning in Valentino?

Photo Credit: Photo from Valentino

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Photo Credit: Photo from Valentino

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Photo Credit: Photo from Valentino

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BTS for Louis Vuitton

Hello ARMYs, say hi to the new face of Louis Vuitton! BTS is set to front the luxury house for their many upcoming global campaigns. Expect to see V, Jimin, J-Hope, RM, Jungkook, Jin, and Suga in more head-to-toe Louis Vuitton ensembles for their red carpet appearances and performance looks. Surprise, surprise! You might even see them conquer the runway or release an exclusive capsule collection. There are so many things to look forward to so make sure you’re always up to date!

Photo Credit: Photo from Louis Vuitton

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