Lacoste Replaces Its Iconic Crocodile To Save These 10 Endangered Species
The iconic Lacoste crocodile is temporarily leaving its spot—but for an incrediby worthy cause.
For the first time in 85 years, the French fashion label ditches its logo to increase awareness on 10 endangered species. In partnership with the International Union for Conservation (IUCN), Lacoste launches a limited-edition polo collection featuring threatened animals. A total of 1,775 polos shirts have been produced to fight for wildlife conservation, where the number of polos in each series represents the remaining population sizes left worldwide.
The special polos come in 450 pieces for the Anegada Ground Iguana, 350 for Sumatran Tiger, 250 for the Saola, 231 for the California Condor, 157 for the Kakapo, 150 for the Cao-vit Gibbon, 67 for the Javan Rhino , 50 for the Northern Sportive Lemur, 40 for the Burmese Roofed Turtle, and finally, 30 for the Vaquita.
Proceeds of this limited edition collection will go to Save Our Species. Each shirt sells for $185 (P9,608), and is only available in the US and in some European countries.
All photos taken from www.lacoste.com