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Meet the New Lady Dior: Global Superstar Rosalìa

The Spanish singer gives a new mood to Dior’s roster of house ambassadors


There’s a new Lady Dior in town and her name is Rosalìa.


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The Lady Dior handbag, a symbol synonymous with Dior's distinctive aesthetic, undergoes continual reinvention under the creative guidance of Maria Grazia Chiuri. This iconic accessory takes center stage in a fresh campaign featuring Rosalía, the celebrated Grammy-winning singer-songwriter and Dior's newest global ambassador. Photographed by Collier Schorr, the campaign embarks on a journey to explore the multifaceted aspects of femininity, employing a vivid palette of colors alongside the timeless allure of black and white.


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In the campaign, Rosalía's magnetic presence is captured within an intimate ambiance, where she is adorned solely with a microphone and piano, evoking the profound connection between fashion, music, and the theatricality of stage performance. Through Schorr's lens, Rosalía's individualistic style is vividly portrayed, showcasing her seamless integration of personal flair into the architectural elegance of the Lady Dior bag, accentuating its refined silhouette and exquisite craftsmanship.


The Lady Dior campaign pays homage to the enduring charm of the iconic bag and the rich legacy of the House of Dior, all while embracing contemporary sensibilities and the freedom of artistic expression. Through Rosalía's collaborative partnership with Dior, the campaign serves as a testament to unrestrained creativity, vibrant energy, and the celebration of self-expression, seamlessly intertwining the realms of fashion and music in a captivating spectacle of elegance and innovation.


Dior in the Philippines is available at Greenbelt 3, Solaire Resort and Casinos, and NUSTAR


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