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This Louis Vuitton Campaign Is One Of Instagram’s Most Liked Photos EVER!

Two football legends join in this now-iconic campaign for Louis Vuitton

Article (news)

Randz Manucom

<div><br/></div><p>The much talked about World Cup season is officially in full swing. With this, <strong>Louis Vuitton</strong> launches a campaign starring football icons <strong>Cristiano Ronaldo</strong> and <strong>Lionel Messi</strong>, photographed together playing chess. This hallmark photo now is the second most liked photo on Instagram with about 38 million ‘likes’ on Cristiano’s account. But collectively, adding Lionel’s 29 million ‘likes’ and Louis Vuitton’s 5 million, this must be the most liked photo ever, as of writing.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/659b4e95-bec7-48a0-9992-f32765e861e7_banner-louis-vuitton-ronaldo-messi.png" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Lionel Messi (left) and Cristiano Ronaldo are seen in one campaign for Louis Vuittoj<span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none"><em> Annie Leibovitz  </em></span></span></span></span></div><div><br/></div><p>The two sports legends are seen playing chess over a chessboard improvised from a Louis Vuitton Damier attaché case. Lensed by photographer Annie Leibovitz, the cinematic campaign called “Victory is a State of Mind” has reached incredible buzz this season. </p><div><br/></div><div><br/></div><div><br/></div><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/ClJqW1ZtmIl/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/p/ClJqW1ZtmIl/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 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style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div> <div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/ClJqW1ZtmIl/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Cristiano Ronaldo (@cristiano)</a></div></div></blockquote> </div><div><br/></div><div><br/></div><p>Cristiano is seen an wearing a plush turtleneck sweater with jeans while Lionel is in a jumper and black trousers. The two have been longtime rivals and seeing them in a setting far from their home courts is enough to stir online buzz.</p><div><br/></div><div><em>Photos courtesy of <strong>Louis Vuitton</strong></em></div><div><br/></div><div><strong>Related Story: </strong><a href="/fashion/trends/luxury-bags-holiday-gift-guide-2022/34252" target="_blank" rel="noopener noreferrer">#MetroGiftGuide:10 Luxury Bags Worth Gifting Yourself This Holiday Season </a></div><div><strong>Related Story: </strong><a href="/fashion/metrostylewatch/louis-vuitton-philippines-christmas-celebs/34211" target="_blank" rel="noopener noreferrer">Here&#x27;s What These Celebs Wore At Louis Vuitton&#x27;s Festive Party</a></div><script async="" src="//www.instagram.com/embed.js"></script>