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This Just In: Nadine Lustre Is Joined By Maja Salvador In Big, New Swimwear Campaign

Riding the waves of last year’s #NadineforHM, fashion brand H&M adds one more swimwear endorser to their local campaign

In a country like the Philippines, it’s summer all-year long, The newest release of H&M’s swimwear campaign is proof that sunny days never end here. Enter their two endorsers for their latest swim release, Nadine Lustre from last year’s stellar release and now introducing Maja Salvador


The two star endorsers are seen in the best show of swimwear pieces—two-piece suits, sexy one-piece swimwear, in various silhouettes perfect for any body type and to those who simply are owning it. The campaign, shot along the untouched beaches of San Vicente, Palawan, makes us crave for a getaway we all we wish we had right now. But if anything, Nadine and Maja are proof that summer days are mostly a feeling. And we’ll still have fun while we’re at it.


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Nadine is the very first local endorser of H&M Philippines, kicking the series last year in March with her own solo swim campaign. Styled by our very own Metro.Style’s Fashion Editor Randz Manucom, this new campaign brings that same free-spiritedness and unbridled moments that anyone can have. And with the latest addition of Maja, we now know that happy days are best when shared.



Today marks the start of the campaign release with new sets of photos, videos, and more exciting surprises coming out in the next months. 



For more info on the campaign, follow H&M on Facebook and Twitter.

Photos courtesy of H&M Philippines


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