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Meet The New-Wave Local Brands By Young Filipino Entrepreneurs

We give you the fashion-forward tastemakers of today and their revolutionary brands, all proudly made in the Philippines

The industry might have been in slow motion but leave it to young fashion entrepreneurs to keep the ball rolling. This week of Independence Day we highlight the young minds behind great brands. Aiala Valdovino and Isabel Sicat, Anna Canlas and Karen Bolilia, Carla SisonAnika MartirezCara Sumabat, Lara Rapanan, and Maita Hagad are charging headstrong to rebuild the future of local fashion. As they rethink the industry's ways for ultimate survival by supporting eco-conscious ways of production, pioneering stores filled with vintage and curated pieces, or even redesigning what fashion girls and boys of today would wear, we give the spotlight to these leading vessels of change. 


These young entrepreneurs are given the centerstage in this fashion conversation. We look into their brands that push the fashion envelope when it comes to style, design, and cultural sensibility. Get to know each tastemaker down below:



Aiala Valdovino and Isabel Sicat of TOQA

Photo from @shmaaab

TOQA is a brand like no other. Isabel and Aiala's sports resort aesthetic is a grand reflection of the brand. From their famed backless body suits to their latest rendition of facemasks, TOQA speaks volumes when it comes to high fashion design, sustainability, and the total island-girl-gone-wild identity. Worn by the likes of Jess Connelly and Issa Pressman, TOQA is the uniform of tomorrow and it's not too late to check them out!


Anna Canlas and Karen Bolilia of Studio Josanna

Photo from Smile (Cebu Pacific)

Anna and Karen of Studio Josanna bring forth shoes that will last days and nights of grooving and strutting. Perfected from the straps to the heels, each pair is a decades-old must-have (literally). Designed based from actuals '80s and '90s archives, the family-grown brand shares the same design philosophy up until today. Studio Josanna has beamed alongside Filipino designer Carl Jan Cruz on Paris Fashion Week and has become internationally known through stockists from Canada and USA. If you haven't gotten a pair yet, make sure to pre-order here.






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Wish we were here 😴

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Carla Sison of Araw

Photo from @araw.theline

Araw the line by Carla Sison is a vision and dream on its won. The brand has pioneered its fresh and easy take on linen in all colors, shapes and forms including tops, dresses, and Araw’s very own jumpsuits. Carla was able to capture that tropic escape from her clothes even to her own Tropa Store in the heart of Makati. Each Araw piece is sexy, beaming, and in all ways to die for.






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The office friendly Taas Tops 🌺

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Anika Martirez of Wear Anika

Photo from @wear.anika

Anika Martirez is the mind behind Wear Anika. The brand features a number of breathable, fuss-free, and ultra feminine silhouettes and prints. From their gorgeous polka-dotted linen dress, buttoned tops and skirts, to their newest take on cloth face masks, Wear Anika is a piece of fashion heaven on earth. The brand has also shared this bliss to a number of donation and fund drives through shopping for a cause that has supported so many NGOs. 


Cara Sumabat of halohalo

Photo from @carasumabat

Think of bukobanigs, and bayongs, that's what halohalo is for us. Cara conquers style and home territories in one unified movement to bring back the treasured Filipino design. This brilliant tastemaker gives us enough reason to bring our tropical mindsets to the city. From mini slings to larger than life totes, halohalo has a selection fit for every island girl and island girls at heart, as seen on the shoulders of 'It' Girls: Martine Cajucom-Ho and Jess Wilson.

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Lara Rapanan of MUNI MUNI

Photo from @lararapanan

Muni Muni is the brainchild of Lara's admiration of our very own lifestyle and landscape. Designed, sourced, and produced in the Philippines, each pair of shoes speaks true to our identity and craftsmanship. She introduces a number of pairs to walk, marvel, and dream in. A master of her own style story, Lara continously reimagines every Filipino's shoe staple.






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Dalo na sa Piyesta ✨

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Maita Hagad of The Library

Photo from @maitahagad

Maita's desire to keep every piece of history accessible and within reach is the very reason why we want to send our kudos to her. The Library houses a roster of specially curated pre-owned jewelery and other unique finds. Putting up her own vintage store are one of her best efforts to preserve and uphold sustainable fashion at its finest. Each piece remains one of a kind, we suggest to be on standby for the next release!


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