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Philippine Influencers And Celebrities Celebrate IWC Schaffhausen’s 150th Anniversary

Not a lot of brands can boast 150 years of operation, much less a brand that upholds a legacy of innovation and luxury. But Swiss watch manufacturer IWC Shaffhausen did just that earlier this month, and they celebrated with multiple A-list soirees around the globe.


 Erwan Heussaff, Stanislas Rambaud, Ivan and Emerson Yao and Marc Michel-Amadry sharing a toast


The Salvatore Cuomo prepped for the IWC 150th Anniversary 


From Singapore to Malaysia, Thailand and Philippines, IWC has pulled some celebratory stops to commemorate their monumental anniversary in South East Asia. In the Philippines, IWC and retail partner, Lucerne, took over the lavishly Italian restaurant Salvatore Cuomo for a night of vibrant guests, invigorating cocktails (IWC-inspired brews designed by Erwan Heussaff, no less!) and a good company of loyal clientele. Hosted by Filipino-Iranian style icon, and Metro Channel host, Joey Mead King, the party also unveiled IWC’s special Jubilee collection, and marked IWC’s long-standing partnership with leading Manila-based watch retailer Lucerne.


Mark Nicdao, Erwan Heussaff, Claudine Trillo, Angie King and Joey Mead-King


Joni Koro and Camille Co discover the IWC Jubilee Collection


“With more than two decades of retail partnership in the Philippines, IWC is now amongst the most coveted brands to own by local watch collectors and aficionados.”, remarks Emerson Yao, Group Managing Director of Lucerne. “Lucerne is proud to have IWC as one of its anchor brands and to have the opportunity to operate two IWC flagship boutiques in the country.”

As guests partied the night away, they also didn’t forget to admire the special limited edition Jubilee collection watches, featuring only the finest craftsmanship and engineering—a real collectible for the watch maven!



Photos are courtesy of IWC South East Asia