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I Spy With My Little Eye: This Italian Luxury Eyewear Maker Has Arrived In Manila

See the world through rose-colored lenses with Safilo eyewear designed for lovers of luxury and individuality.


Safilo eyewear makes its Philippine debut at Manila House


For over eight decades, Safilo has been in the business of perfecting eyewear known the world over for durability and time-defying designs. Italian craftsmanship is evident in color pairings, engraved designs, and the variety of silhouettes that range from statement-making to infallibly classic.

The expert in stylish investment eyewear leads in design, year after year; their fashionable clients would never settle for less, and this year, Filipinos can finally add their choice of Safilo specs to their collections.


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Through their official distributor, Ark Trends Inc., the best from Safilo's brands including Jimmy Choo, Dior, MaxMara, Fendi, Hugo Boss, and Carrera have now been made available in the country. 

In the words of Ark Trends, Inc. CEO Ramesh Dargani, he shares, “We at Ark Trends, Inc. are very proud of our new partnership with Safilo; we’re lucky to serve as a bridge between Italy and the Philippines by bringing these brands into the local market for Filipinos to enjoy." 


Jimmy Choo specs


MaxMara's stylish pieces


Safilo was officially launched in Manila last week in a chic event at Manila House that highlighted its commitment to offering designs fit for every personlity. 


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Tandems of artists and models were invited to participate in activities that emphasized individuality; models picked their favorite pair of specs that reflected their fashion sense, while artists sketched their models using different mediums and techniques to showcase that beauty in its different forms is part and parcel of Safilo's style DNA. 


James Deakin, Miguel Chavez, Mara Lopez, Maria Isabel Lopez, Carlos Celdran, Bubbles Paraiso, Soleil Ignacio, Ramesh Dargani, Mich Dulce, Coleen Garcia-Crawford, Atticus King, Isabelle Daza, Jojie Lloren, and Vincent Cleme


Representing each of Safilo's brands were Miguel Chavez and Mara Lopez for Carrera; Soleil Ignacio and Bubbles Paraiso for Jimmy Choo; Jojie Lloren and Isabelle Daza for Fendi; Carlos Celdran and Atticus King for Hugo Boss; Maria Isabel Lopez and Rhian Ramos for Max Mara; and Mich Dulce and Coleen Garcia for Dior.


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Sharing his thoughts about Safilo's expansion is the brand's Associate Director Brand, APAC Vincent Cleme: “Safilo believes that style is about being yourself. It’s a matter of authenticity, consistency, and personal style which Safilo’s line-up of eyewear brings about. By bringing these eyewear choices to the Philippines, we aim to help Filipinos show their individual style through their eyewear."


Artist Jojie Loren and model Isabelle Daza


Maria Isabel  Lopez' finished sketch of Rhian Ramos


Soleil Ignacio and Bubbles Paraiso?


Miguel Chavez


Coleen Garcia stands with her artist Mich Dulce


Safilo eyewear is available in the following stores:

  • LS Pascual in Rockwell, Shangrila Mall EDSA, Robinsons Ermita, Robinsons Magnolia, and Trinoma
  • Optical Works in SM Lucena, SM Lipa, Festival Mall, SM Dasmariñas, SM Southmall, SM Bacoor, Shoppesville, SM North Edsa, SM Marilao, and SM Pampanga
  • George Optical in Solenad Sta. Rosa.