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Indulge Your Inner Denim Lover At SM's #DoYouDenim

What woman doesn't own even a single denim item in her closet? Denim, which was once merely associated with the idea of a workwear, has clearly transcended trends and has become a fashion staple throughout the decades. It's not only timeless and universally appealing, it's also a versatile material that can be easily mixed and matched with many other clothing styles. 

If you can't get enough of denim, we know just where you should shop for fresh pieces now! The SM Store's most sought-after fashion sections have released their 2019 denim collections, and they're totally worth checking out. Get up to 50% off on selected denim items until July 31!



There's sure to be one for every member of the family as The SM Store gathered SM Kids, SM Youth, SM Women, and SM Men to showcase new denim pieces. For this latest offering, The SM Store came up with a #DoYouDenim campaign that showcases three trends—90s, denim on denim, and colored denim—as well as styling iterations for them. 

The 90s denim collection features key pieces like straight leg pants in different washes and boxy jean jackets that go well with tees, sweaters, and shirts in vibrant color-blocked stripes. 




The denim on denim look is now easier to pull off with the Blues Denim collection that offers jean and jean-like pieces. You'll see a patched button-down with multiple denim shades, light washed denim with jean stripe overlays, and vintage graphic tees in blue.



Denim can also take on other colors aside from the classic blue. Dyed denim pieces in yellows and deep reds will give your casual outfits a much-needed punch.    



Denim is always a good idea, and many fashionistas are likely to agree with that whether their style leans on the classic aesthetic or a more playful one. Shop for a new denim piece now; it'll also look perfect with the Fall 2019 season's trendy animal prints, neons, tweeds, and dark florals.  






Drop by The SM Store's #DoYouDenim pop-up at the SM Mall of Asia Main Atrium on July 8-13, SM Makati G/F Concourse Leve on July 15-22, and SM North EDSA The Block on July 19-28. Here, you can have your denim customized at the Levi's tailor shop, see live denim art, and be part of an open shoot when you buy any item from the pop-up shop.