EXCLUSIVE: Song Hye-Kyo Tells Us How Fun It Is To Own The Fendi Peekaboo Bag
We talked to the the Hallyu queen herself!
Styled in Fendi’s Fall/Winter 2021 collection, actress and K-drama phenomenon Song Hye-kyo was captured by videographer and photographer Jung Wook-mook for the #FendiPeekaboo campaign.
In this Metro exclusive, Hye-kyo shares what the iconic Peekaboo bag means to her and how important it is for her to work with Fendi, a women-led Italian heritage brand. Earlier this year, Hye-kyo was appointed by Fendi as their first-ever Korean global ambassador. Ever since then she has been photographed alongside the B-cut bag, the Fendi First bag, and a couple of off-the-runway looks from the brand’s S/S and F/W collections.
Starring alongside Hye-kyo in this light and warm campaign is the Fendi Peekaboo bag. First released to the public in 2008, the accordion-form shape opens to a deep smile featuring inside pockets which can be customized with smooth leather, precious skins like sheepskin and natural python, or personalized with one’s initials.
“I usually enjoy simple and classic styles for my daily looks, and Peekaboo is always the perfect match! When the bag opens, there’s something unexpectedly special about the inside. It’s a bag with wit,” Hye-kyo adds “My close friends also often say that I am humorous, which is probably not something people would expect from me, it is an inner side of me which you have to find out, like the Peekaboo!”
At the gallery down below, read more about our interview with the Hallyu queen herself.
Song Hye-kyo
Song Hye-kyo
What do you think about FENDI?
FENDI was founded and run by the women of the Fendi family, and maybe that’s why FENDI is a brand that understands women so well. FENDI has all styles from daily looks to dress-up looks for special occasions within one collection, as if it is reading women’s minds.
How was #FendiPeekaboo campaign shooting?
I feel thankful to be a part of this meaningful campaign for the brand. I am currently filming a new drama, and my priority has been maintaining good condition. Gratefully, I received so much great energy from the staffs on the set of this shooting. I really enjoyed it!
What do you think makes the Peekaboo bag a symbol of the brand?
I think FENDI’s classicism based on the craftsmanship plays a crucial role in making Peekaboo as the brand's iconic bag.
How would you describe yourself?
An adventurous person with curiosity? I have travelled abroad by myself, and when I think of that, I feel like I am an independent person who enjoys freedom.
What does inner beauty mean to you?
I think inner beauty starts with loving oneself. I think that only when I look at myself and solely understand myself, I can be connected to the feelings that care for and give courage to others.
What do you think you and the Peekaboo bag have in common?
I would say my charming points. For example, I am adventurous. It’s something that people don’t see it at first glance but is revealed eventually.
Photo Courtesy of Fendi
