LOOK: Fashion Brand Studio Sug Brings Pride To Mindanao
Here are stitched stories that are worth wearing, with roots from Zamboanga and Sulu!
Studio Sug, formerly known as Herman & Co, is Bea Constantino’s love letter to her Mindanaoan heritage. Launched in 2016, the brand was meant to be Bea’s small passion project alongside her work as a fashion stylist. The launch of her brand slowly took a life of its own as people start to become genuinely appreciative and interested in knowing more about the artisans, weaved fabrics, and textiles from Southern Mindanao including Bea’s ancestral hometowns: Zamboanga City and Sulu.
In 2021, Bea decided to give the brand new energy and name Herman & Co. as Studio Sug. “The word sug came from a Southern Mindanaoan dialect that means 'a body of water' with studio serving as our cue for more efforts such as podcasts, talked, immersion trips, and perhaps a more permanent creative space,” says Bea.
Studio Sug takes so much pride in their new collection named Anuling. Bea and her team have committed to making sure that the pieces they will be releasing under the brand’s new name are pieces their customers haven’t seen before. The use of weaves and textiles are elevated from their usual designs and techniques by using it as accent details and other simplified methods of including it in the outfit. Customers can also expect Studio Sug’s signature bestsellers to be made of more luxe fabrics and textures.