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“Talulah’s Closet”: Tricia Centenera Brings Rent-To-Wear Business To Philippines

Founders of "Talulah's Closet": Tricia Centenera and Cheryll Karim

Arguably one of the most disruptive fashion business models introduced in recent years, the rent-to-wear business model is finally made possible in Philippines, thanks to Tricia Centenera’s “Talulah’s Closet”.                                                   

The rent-to-wear business, which allows clients to borrow a designer, or even couture dress, for special occasions was popularized by online services like Rent The Runway. For the price of a rental fee, you could have a designer dress delivered to your door (in pristine garment bags, of course!), and you never have to worry about dry-cleaning it either—they got you covered. Once you’re done with the special occasion, you can simply return the dress via mail, or in the studio.

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Sneak peek of what's on the rack!

Talulah’s Closet, an endeavor made possible by a dynamic duo of Filipino-Australian ladies, Tricia Centenera and Cheryll Karim, will officially launch next week with an online website and studio. With dozens of Australian designer pieces ready for rent, ranging from cocktail dresses to gowns, you can now attend all the events you want without the stress of shopping for a new outfit!

“To help girls get dressed on one-off occasions, and help rent a dress—Oh my gosh, I am so excited!” shares Tricia, who, despite her busy schedule as a host and Metro Channel personality, can’t pass on the opportunity to give girls some wardrobe guidance.

Metro Channel host Tricia Centenera juggles her show with her new business!

Talulah’s Closet is the latest expansion under Tricia’s Talulah brand, which originally started with Scrub Talulah, an all-natural handmade body scrub business. “Talulah is my alter-ego!” shares Tricia, elaborating on the light and fun sound of the name. “She also is everbody else’s best version of themselves: A strong, independent woman.” And of course, who better deserves a fashionable wardrobe and a good scrub pampering than the hardworking ladies?

Scrub Talulah products


Photos by Kim Wee Ebol of Spotlight Creatives

Stay tuned at Talulah’s Closet and Scrub Talulah for more exciting news!