Everyone is called to act upon desperate times like this whether you’re in a high risk area or not. Aside from abiding social distancing memos and respecting the temporary lockdown, we actually can do more and take our responsibilities to the next level. From striking online to spreading fundraising campaigns through photos and links, we can be bearers of good news in our own way. 

The fashion industry takes part in a unified cause to flatten the curve, a term used in social media to initiate the compliance of social distancing to avoid the rise of COVID-19 cases worldwide. In reality, social media has become a huge platform to provide voices to those in need.

Italy remains unstable, the country currently has 31,506 coronavirus cases and 2,503 deaths. With this, Italian fashion entrepreneur, Chiara Ferragni launches her own fundraising campaign in her Instagram. The fundraiser currently has €4 million donations and is set to help the San Raffaele Hospital in Milan. Proceeds from the fundraiser will be able to triple the number of equipment in the intensive care unit of the hospital, from beds, fans, non-invasive ventilation devices, monitors, and the like.

To join the same cause, Donatella Versace and her daughter Allegra Versace personally donated 200,000 euros to the same hospital in Milan. Together they also posted a short statement containing their support and thanks to the doctors and medical staff of the San Raffaele hospital in Milan. 

On the other side of the world, Prabal Gurung releases a statement in Vogue regarding how the sign of the times affect the fashion industry as a whole. In a bigger perspective, he also discusses the importance of unity, hope, and innovation, three vital acts of humanity that we must practice in these troubling times. Tackling the issue like this is another great help towards the society. Kudos to Gurung for raising his voice to represent the victims of the virus and the hate speech caused by Trump dubbing the pandemic as the “Chinese Virus.” His goal to make everyone feel seen and heard is touching so many lives and it has helped everyone to hold on amidst the paranoia. 

In several Instagram posts, Lady Gaga reminds everyone to take part of a global kind singular community. She encourages her followers to make the most out of the temporary lockdown and take part of the cause through supporting only the right kind of information. Gaga also adds that in times where we are powerless and out of control, we must fill the void with kindness and pray for those who are deeply affected by the pandemic.