follow us on

What Are Fantasy Bras And Why Are They Highlighted In Every Victoria's Secret Fashion Show?

The news is out! Swedish model Elsa Hosk has been chosen as the lucky angel who will be wearing this year's much-awaited, million-dollar lingerie—the Victoria's Secret Fantasy Bra!

After walking the Victoria's Secret runway for youth label Pink since 2011, Elsa was finally given her "wings" four years later, joining the exclusive roster of top tier models called Victoria's Secret Angels.

But the angel is called to soar higher, and the year 2018 proves it—recently, Elsa was selected to don the $1,000,000 bra on the show's 23rd run, a privilege only given to a select few.




Year after year, fans of the lingerie label anticipate the reveal of the Fantasy Bra, and it all began in 1996, the second Victoria's Secret Fashion Show in history. Today, the Fantasy Bra remains to be the highlight of each show—22 years and counting.

Let's take a trip down memory lane and look back at every single Fantasy Bra (and the angel who sashayed in it) through the years. 


2018 Fantasy Bra

VS Angel: Elsa Hosk

Price: $1,000,000


Simply elegant! This year's Fantasy Bra is hand-set with 2,100 lab-created diamonds, a stunning collaboration with Atelier Swarovski. 

Photo: @victoriassecret


Champagne Nights Fantasy Bra (2017)

VS Angel: Lais Ribeiro

Price: $2,000,000


The Champagne Nights Fantasy Bra features diamonds, sapphires, and topaz.

Photo: @victoriassecret


Bright Nights Fantasy Bra (2016)

VS Angel: Jasmine Tookes

Price: $3 million


This diamond encrusted masterpiece by Eddie Borgo is a stunner! We're in love with the emerald hue and accents. 

Photo: @victoriassecret


Fireworks Fantasy Bra (2015)

VS Angel: Lily Aldridge 

Price: $2 million


The Fireworks Fantasy Bra designed by Pascal Mouawad put on quite a show, featuring nothing less than 6,500 diamonds and 18K gold!

Photo: @victoriassecret


Dream Angels Fantasy Bra (2014)

VS Angels: Alessandra Ambrosio and Adriana Lima

Price: $4M ($2M each)


In 2014, not one, but two Victoria's Secret angels donned the much-awaited Fantasy Bra at the catwalk—a first time in VS history! Veteran angels, friends, and moms Adriana Lima and Alessandra Ambrosio wore the 2014 Fantasy Bras, which featured diamonds, sapphires, and rubies. These MOUWAD Jewelry-designed bras also took more than 1,380 hours to create—making them two of the most iconic pieces in Victoria's Secret history. 

Photo: @victoriaassecret


Royal Fantasy Bra (2013)

VS Angel: Candice Swanepoel

Price: $10M

This majestic, regal bra was adorned with over 4,200 precious stones, including rubies, diamonds, and yellow sapphires. Of course, the 52-carat ruby sparkling in the center was a total scene-stealer.

Photo: @victoriassecret


Floral Fantasy Bra (2012)

VS Angel: Alessandra Ambrosio

Price: $2.5M

Walking the show year after year for more than a decade, Alessandra Ambrosio was finally given the honor to take the fantasy bra to the runway in 2012. The Floral Fantasy Bra, a London Jewelers masterpiece, was embellished with over five thousand amethysts, sapphires, and rubies—and a jaw-dropping 20-carat diamond centerpiece! 

Photo: @victoriassecret


Fantasy Treasure Bra (2011)

VS Angel: Miranda Kerr

Price: $2.5M

Inspired by the deep blue sea, this London Jewlers creation was encrusted with 3,400 jewels, including diamonds, pearls, and gorgeous aquamarines.

Photo: @victoriassecret


Bombshell Fantasy Bra (2010)

VS Angel: Adriana Lima

Price: $2M 

This 18K white gold Damiani masterpiece was embellished with over 3,000 diamonds, sapphires, and topaz—it took over 15,000 hours to create! 



Harlequin Fantasy Bra (2009)

VS Angel: Marisa Miller
Price: $3M 


Nobody can miss the huge 16-carat, heart-shaped diamond embellished on this edgy, black lingerie. 


Black Diamond Fantasy Miracle Bra (2008)

VS Angel: Adriana Lima 

Price: $5M


It took nine years for veteran model Adriana Lima to finally wear the highly-coveted Fantasy Bra. It was well worth the wait, because she was given this gorgeous Black Diamond Fantasy Bra.


Holiday Fantasy Bra (2007)

VS Angel: Selita Ebanks

Price: $6.5M 


This Holiday-insipred fantasy bra boasted of diamonds, rubies, emeralds, and sapphires—it also had studded undies to match!


Hearts On Fire Diamond Fantasy Bra (2006)

VS Angel: Karolina Kurkova

Price: $6.5M 


The 2006 Hearts on Fire Diamond Fantasy bra featured—you guessed it—thousands of diamonds! Check out the covet-worthy 10-carat beauty embellished at the center.


@karolinakurkova #karolinakurkova #vsfashionshow #vsfashionshow2006

A post shared by Victoria's Secret (@vs_allaccess) on


Sexy Splendor Fantasy Bra (2005)

VS Angel: Gisele Bündchen
Price: $12.5M 


The holiday-themed 2005 Fantasy Bra was both naughty and nice, encrusted with diamonds and rubies set in 18K gold. 



Heavenly ‘70’ Fantasy Bra (2004)

VS Angel: Tyra Banks

Price: $10M


Fun fact: The annual Victoria's Secret Fashion Show was put on hold in 2004 to give way for the label's "Angels Across America" tour. While the Fantasy Bra was not modelled on the runway, Tyra Banks was photographed wearing the extravagant piece, which featured a head-turning 70-carat diamond in the center. 

Photo: E! News


Very Sexy Fantasy Bra (2003)

VS Angel: Heidi Klum

Price: $11M 

Heidi Klum donned a multi-colored piece in 2003, which was embellished with a 70-carat diamond that stole the show. 

Photo: E! News



Star of Victory Fantasy Bra (2002)

VS Angel: Karolina Kurkova

Price: $10M


This floral, feminine creation was adorned with thousands of diamonds and rubies—and featured a head-turning 60-carat Mouawad Mondera diamond at the center. 

Photo: E! News


Heavenly Star Bra (2001)

VS Angel: Heidi Klum

Price: $12.5


Here's another fun fact for VS enthusiasts: The diamond-studded Heavenly Star bra was the first Fantasy Bra to be worn on the actual Victoria's Secret runway! 

Photo: E! News


Red Hot Fantasy Bra (2000)

VS Angel: Gisele Bündchen

Price: US$15,000,000


Say hello to the world's most expensive bra! This diamond and Thai ruby-encrusted lingerie comes with a hefty 15 million-dollar price tag. 


The Millennium Bra (1999)

VS Angel: Heidi Klum 

Price: $10M 


Top model Heidi Klum welcomed the new millennium with this galaxy-inspired, diamond and sapphire-encrusted, multi-million dollar bra! 

Photo: Elle 


Dream Angel Fantasy Bra (1998)

VS Angel: Daniela Pestová

Price: $5M 

This white lace lingerie was decorated with floral rubies and diamonds. 



Diamond Dream Bra (1997)

VS Angel: Tyra Banks

Price: $3M


Supermodel Tyra Banks debuted the first and only strapless Fantasy Bra at a photoshoot in 1997. It may look simple, but its 42-carat diamond centerpiece is worth the double take. 


Million Dollar Miracle Bra (1996)

VS Angel: Claudia Schiffer

Price: $1M 


Finally, meet the first-ever fantasy bra. The million-dollar lingerie, embellished with over 100 carats of diamonds, was worn by Claudia Schiffer on the cover of the label's holiday catalogue. 

Lead photos via @victoriassecret