The Winning Brands At The Luxury Briefing Awards 2017
For 21 years, The Luxury Briefing has been hosting an awards ceremony to recognize the fashion, beauty, and the rest of the luxury industry's contribution in terms of talent, excellence of ideas, and other notable causes. Judged by the industry's leaders of different sectors such as Pearson Poon, Harvey Nichols Executive Director, and Julia Marozzi, Head of Lifestyle Communications of Bentley Motors Ltd. This year's winners are exciting and current, and are paving the way for an even brighter, more exciting future for the world of luxury. Here are the winners for fashion:
COMMITMENT TO POSITIVE CHANGE
Winner: Stella McCartney
British fashion brand Stella McCartney is not just known for their pieces for the cool urban girl and their fashion forward workout pieces in collaboration with Adidas. The brand has been doing efforts such as Breast Cancer Awareness to promote women's health most especially for women who do not have access to health care. This year, they championed the Memorial Sloan Kettering Breast Examination Center of Harlem—where over 200,000 women have been screened for free. To act as the face of this year's campaign, they enlisted the help of celebrity Alicia Keys who grew up in Harlem.
INSPIRATIONAL DIGITAL CONTENT & SUPPORT FOR CULTURE AND THE ARTS
With the announced exit of the brand's Chief Creative Officer Christopher Bailey next year, it's hard to not remember the efforts he has made to bring the iconic English brand to where it is today. By pioneering digital content such as allowing an online audience to watch their F/W 2013-2014 show being live-streamed, to creating a Christmas campaign that was cinematically excellent as it highlighted the brand's founder's heritage and story—Christopher's legacy is one to be reckoned with. He has forever changed and contributed to the digital landscape for the better.
OUTSTANDING CONTRIBUTION TO CHARITY
Jewelry brand Cartier, with its arm for social responsibility and charity Cartier Philanthropy, has long made its commitment to extend a helping hand to "strive to improve the livelihood of the most vulnerable." Some of their latest projects include tackling cholera in fishing communities in Uganda, championing girls' quality education in rural India, creating sustainable micro-enterprises in Madagascar. The Philippines was also a beneficiary of Cartier's aid during typhoon Haiyan, where $600,000 was donated to help in relief efforts.
BRAND OF THE YEAR
Contrary to the idea that online retailers are killing physical stores, Farfetch carved out its own place in the fashion industry by way of supporting these physical stores and brands, making them available worldwide 24 hours a day, 7 days a week, as compared to limited store hours. Founder Jose Neves claims "Farfetch is saving the traditions and the industries that we operate in", as mentioned in a Financial Times interview. Although Farfetch houses major fashion brands we all know, the platform also gives a chance for smaller players in the industry to showcase their merchandise in a way that was not possible before. Call it a win-win situation for all!
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