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This Coveted Japanese Fashion Brand Finally Has A Boutique In Manila!

Here in the Philippines, the Tadashi Shoji design house has been on the racks of the luxury department store Rustans for twenty-four years. His great understanding of the female body and his undisputed flair for soft, modern femininity has made his evening gowns and cocktail dresses such favourites for a broad cross section of discerning Filipino women. There’s a forgiving element to how he creates these masterpieces that have Filipinas of all shape, size, and silhouette swearing by his brand, and gushing whenever a new collection hits the racks.

So it a surprise to learn that after twenty four years of unqualified success, a premier Tadashi Shoji boutique has finally been opened on the 2nd level of Rustans Makati. This 80 Square meter space features an expansive stark white space that’s brightly accentuated by crystal chandeliers. Beyond the racks of gowns and dresses, the boutique expands the profile of the Tadashi design house here in Manila by carrying his children’s wear, their shapewear, and evening bags.



The Fall/Winter 2018 Collection is what welcomed guests and visitors as Mr. Tadashi Shoji was himself present at the boutique’s launch. A mini fashion show and engaging interactive booth were part of the night’s activities. Host Issa Litton introduced SSI’s Anton Huang, and he was effusive in presenting Mr. Tadashi who was visibly excited to be here in Manila and see the store come to life. Earlier in the night, when I was introduced to the man by Anton’s mother Zenaida T. Huang, we joked about how next year, 25 years, would mean an even bigger celebration, and perhaps the opening of a second boutique. 




Photos by Philip Cu-Unjieng

For the opening night, the muses dressed in Tadashi Shoji included Zsa Zsa Padilla, Divine Lee, and Grace Barbers-Baja. And it was exciting to note how so many other notable women were similarly garbed in Tadashi Shoji, proof positive of just how popular the brand is here in Manila. 

For now exclusively found at Rustans Makati, do visit the Tadashi Shoji boutique to see just how exciting the new collection is. And here’s to looking forward to that quarter century celebration next year!