This Is The High Street Asian Accessory Label All The Instagram Celebrities Have Been Wearing
We’re pretty sure you’ve spotted these trendy pieces on your social media feeds—after all, a lot of Instagram influencers have been wearing them! Stylish ladies Camille Co, Nicole Andersson, Laureen Uy, Vern and Verniece Enciso, Nicole Hernadez-de los Angeles, and Yassi Pressman are just some names on the roster.
Wanderlust + Co, an accessory label based in Malaysia, is all about the art of jewelry layering. With unique, trendy pieces ranging from dainty to out of this world (they have a galaxy-inspired collection!), this Asian high street brand is definitely an online shop to bookmark and watch out for.
Thankfully, they’ve just arrived to Philippine shores! A few months ago, they’ve launched their first pop-up store at TriNoma. In an exclusive interview with Metro.Style, Wanderlust + Co founder and girl boss Jenn Low gives all the deets on everything you need to know about this fashion brand on the rise. Keep scrolling for your dose of fashion fix!
1. What is your inspiration behind your pieces in Wanderlust + Co?
Energy really inspires our brand and our collections. Every season we start with the muse, and we imagine how a woman wants to feel when she’s wearing our pieces—it won’t hurt to feel bold, free, and unafraid to take risks. We also take inspiration from shapes. Our Out of This World collection was inspired by shapes in the Milky Way.
2. What kind of women do you imagine wearing your pieces?
The Wanderlust + Co Girl Gang is comprised of women who are open to exploring. They love to travel and to expand both their wardrobes and minds. They are young at heart!
3. What’s the story behind the name?
“Wanderlust” means love for travel. I really wanted to capture the energy of someone who is continuously seeking new adventures. Meanwhile, the “& Co” is a representation of community—because whenever you do anything in life, you never really do it alone. You have a team with you.
4. How did your brand start?
The idea started to come to me while I was still living in Australia. I saw a gap in the market, especially in the digital space, for an affordably priced yet designer-looking fashion jewelry brand. With that, I came up with the name “Wanderlust + Co”, and I parked the domain name for a year before I started. I sampled the collection, worked to find the best manufacturers that can produce good quality pieces at an affordable price point, and finally launched the brand in 2010. After two years, I relocated the brand to Malaysia. I believe that the millennial Asian consumer today is ready to champion, shop, and be part of the story of an Asian brand.
5. What are your pieces made of?
All our pieces are made of brass. We make sure that the products are nickel-free. Our gold pieces are plated with 14K to 18K gold, and our rose gold pieces are also pleated with 14K to 18K rose gold. Our silver pieces are plated with rhodium.
6. How is Wanderlust + Co different from other accessory lines?
At the core of our brand, we’re all about inspiring our Girl Gang to live their best lives. It’s not all about sales, it’s also about people using fashion as a form of escape.
7. What are your signature designs?
One of our key designs is the Out of This World necklace—it has the shapes of the galaxy in it! Another signature piece is our mantra bangle. It has different texts like breathe and namaste, reminding us of a mantra close to our hearts. Finally, we also have our zodiac series. We want to create pieces that are trendy but are also very attainable and easy to wear.
8. Describe Wanderlust + Co in three words.
Trendy, inspiring, and approachable!
9. What can we expect from Wanderlust + Co this year?
Expect more inspiring pieces that you can layer and turn into your own story. We want our Wanderlust + Co Girl Gang to be masters of jewelry layering!
10. What is your tip for layering necklaces?
Pick whatever pieces you love the most, and then pick 2 anchor pieces. Balance out the sizes by choosing dynamic shapes. For example, choose a fine one on the top, followed by a small pendant, and lastly, a large pendant.
[photos]
1—@yassipressman, 2—@cole_hernandez, 3—@nicole_andersson, 4—@patriciahenson, 5—@sarahstylesseattle
Lead photos via @verniecenciso and @laureenmuy
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