This Is Where The Stars Got Their Clutches For The ABS-CBN Ball!
Long before women’s bags were meant for functional use, they were more of statement pieces and conversation starters, a carry-on piece that women could flaunt their needlework, craft or social status. From the Victorian Era to the Roaring Twenties, it was customary for women’s bags to be quite small, holding nothing more than a few calling cards, a pencil and maybe a little cosmetics for their parties. And while today women’s bags have evolved into the functional statement piece they are today, the tradition of petite, state-of-the-art bags lives on in grand affairs.
When attending a formal party, especially something as prestigious as the ABS-CBN Ball, it’s only proper that attention should first and foremost be centered at the woman, then the stunning gown—everything else must contribute, but not overpower that; hence why it’s not recommended to carry bags bigger than your hand can carry. Thankfully though, clutch bags today have also evolved to give a little more room to fit more things, like a phone or camera at least.
It goes without saying that selecting clutch bags for the ABS-CBN Ball are not a trifle; there is plenty of deliberation, and styling that goes with it to make sure the little purse works with the dress, the look and celebrity’s persona. For example, local clutch bag company Lady Bag has supplied piece to the annual Ball for a few years now, and as they will tell you, every year is always different.
“It's very flattering to see [the stars] use our bags, most especially when I hear that they love how it complements what they're wearing.”, says Catherine Lu, VP of Operations at Lady Bag. “I love seeing how our evening bags add that final touch of elegance to their whole red carpet look to make it perfect. It's truly an honor for our bags to be represented by our local celebrities. “
Lady Bag clutches have been used by the likes of Kim Chiu, Jessy Mendiola, and Maxene Magalona in last year’s ball, and this year, they’ve added more celebrities like Barbie Imperial, Sue Ramirez, and Elisse Joson to their roster. What makes their bags perfect for the ball is the perfect balance between convenience, simplicity and decoration.
“Our bags are the perfect marriage of elegance and functionality.”, explains Catherine, who elaborates how 10 years of being in the business gives one a fine eye for the little things a woman looks for in a clutch. ”Our clutch bags are highly fashionable, easy to use, comes in handy, and above all classy. Our customers also have the second option to turn it into a sling bag with our detachable chain.”
Catherine explains further, “At first glance you'll love it for its beautiful design, and then you'll love it even more when you find there's enough space for you to store your valuables. We keep hearing praises from customers who are equally happy with the design and function of our designs.”
So the next time you’re in for a formal event, a wedding, or perhaps even landing a coveted invite to the next ABS-CBN Ball, don’t forget to grab yourself a good clutch bag for the evening. You can never go wrong with that little essential.
Lead photos via @myrrhlaoto