Shawn Mendes Collaborates With Tommy Hilfiger For Spring 2023

American designer Tommy Hilfiger and singer-songwriter Shawn Mendes have joined forces to create a collection inspired by classic preppy hero pieces. This collaboration looked towards the early ‘90s with a focus on retro silhouettes and modernized Tommy Hilfiger icons in sustainable fabrics and innovations.

“The Tommy X Shawn Classics Reborn collection marks another step towards realizing our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All,” said Tommy Hilfiger. “Shawn is an impressive young man and advocate for positive change. We’re proud to partner with him and continue playing our part in creating a more responsible future of fashion.”

The partnership embraces Mendes and Hilfiger’s shared vision of sustainability by using recycled and innovative materials. The Classics Reborn campaign presents the 28-piece menswear and womenswear collection that hold modern prep at its heart. 

“I’m so excited to be working with my Tommy Hilfiger family on the Classics Reborn collection,” said Shawn Mendes. “The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items." 

The collection features a stars and stripes rugby shirt made from a recycled and organic cotton blend and a relaxed fit, double pleat twill chino made from 100% organic cotton dyed with Recycrom technology. Other key items include varsity jackets with a body of recycled wool blend and sleeves made with ECONYL regenerated nylon derived from landfill and ocean waste.

To launch the global campaign, Tommy Hilfiger and Shawn Mendes will host a series of events in London, Berlin, Milan and Mexico City. Selected retail venues will curate in-store activations giving a platform to change-makers in local sustainability movements.

As a continuation of Tommy Hilfiger’s commitment to sustainability, the company is aiming to design all products in a circular manner. As well as using lower-impact materials that prioritize recycled and recyclable inputs and implement safe dying treatments, the brand continues to test new business models that keep products in use for longer.

The Tommy X Shawn Classics Reborn capsule collection has already launched. Head to the closest Tommy Hilfiger store to you now to cop pieces from this exclusive collection.

Photo Courtesy of Tommy Hilfiger