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Wear Your Pride With H&M’s Love For All Collection

This month of June, it’s time to embrace your true colors—whatever your gender or orientation!


As part of their efforts to support the LGBTQ community, H&M is releasing their special Pride month collection, aptly named the Love For All collection. Rainbow motifs and colors are a given, but the collection also features a 70’s retro vibe. Paired with summer essentials, or even a simple denim combination is enough to make you pull-off this look effortlessly.



In his own statement, Andreas Löwenstam, H&M men’s head of design, notes, “H&M  believes in everybody’s right to love who they want. We hope people can use H&M’s Love For All collection to celebrate Pride and their belief in equal love.” This commitment extends beyond fashion, as H&M has also pledged 10% of the sales price of this collection to be donated to  the UN Free & Equal campaign.



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“Lesbian, gay, bisexual, trans and intersex people have the same right as everyone else to be protected from violence and discrimination,” says Peggy Hicks, Director of thematic work at the UN Human Rights Office. “The support we receive from H&M will help the UN Free & Equal campaign work together with activists and equality champions to raise public awareness and mobilise for positive changes in laws and attitudes.”


So, are you thinking of joining a Pride parade? Or perhaps, you just want to show your support for the LGBTQ community, have a look at H&M’s Love For All collectin here:



#HMLoveForAll #PrideOutLoud





READ: “We’re All Scared, And We All Belong”: Tony Award-Winner Andrew Garfield Dedicates His Win To The LGBTQ Community



The H&M Love for All Collection launches in the Philippines exclusively in SM Megamall, Robinsons Place Manila, SM Mall of Asia, UP Town Center, SM Makati, Robinsons Place Magnolia, Sm North Edsa, Ayala Center Cebu, SM City Clark, Festival Mall Alabang, and Greenbelt 4.


Photos are courtesy of H&M.

Lead photo via H&M YouTube