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Here's Why BTS Members Are The Most Desirable Men In Luxury

The members of BTS are now exploring different territories in the luxury industry. Here's everything you need to know about this shift.

The BTS boys have proven that their world domination extends far beyond the music.


On January 16, French luxury fashion house Dior announced their newest global brand ambassador: Jimin. Dior officially announced the partnership on social media, saying that this appointment solidifies Jimin’s relationship with the label after many years of collaboration. Fans would remember that back in 2019, the group donned costumes designed by Dior’s menswear designer Kim Jones during their Love Yourself: Speak Yourself world tour. Jones himself has been a longtime fan of BTS, which makes this new partnership with Jimin unsurprising. 


Just a few days after Jimin’s new appointment in Dior, big news for BTS continued to break as Valentino announces Suga as their newest ambassador. Chosen for his authenticity, creativity, and ideals, Suga reflects the values of the Maison through his contemporary sense of style. In the words of Pierpaolo Piccioli, “Suga is an interpreter and uses his talent to express himself with energy and authenticity.” This partnership just makes sense!


Style chameleon J-Hope also proved that he’s off to stratospheric heights as one of fashion’s elite. Known to sport the most experimental outfits in BTS, J-Hope likes to combine everything from streetwear to luxury brands. An organic step for him is to collaborate with a brand that complements his eclectic and forward-thinking tastes.


Cut to Men’s F/W 2023 Fashion Week, J-Hope’s first outing was with Louis Vuitton where he was seen wearing an abstract suede patchwork look. The next day, J-Hope along with Jimin caused quite a frenzy outside Dior’s show. The two were seated on the front row to admire Jones’ wasteland-inspired offering. And on Saturday, J-Hope wrapped up his trip to fashion week with a step into Hermès cave of wonders.


There's still so much to unpack from this latest shift in the fashion industry but one thing's for sure, BTS is well under way into yet another stratospheric success.


Check out the gallery down below to see the boys during the Men's F/W 2023 Fashion Week.

See All The K-Stars Who Took Over Men's F/W '23 Fashion Week

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LIVE: Watch the Givenchy Fall/Winter 2023 Men's Show Here

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LIVE: Watch the Givenchy Fall/Winter 2023 Men's Show Here