Here's Everything You Need To Know About Jordan Manila And How To Cop The Exclusive AJ 4 Retro 'Manila' Sneakers
Southeast Asia's first Jordan store is in Manila. Let that sink in.
When we received word about the opening of Jordan Manila, we knew that this is going to be a pivotal moment for basketball athletes and sportswear enthusiasts alike.
Deemed as the most basketball-obsessed country in the world, the Philippines has its own fair share of small to large-scale basketball leagues along with sneakerheads who have come to love the coveted Jordan sneakers as streetwear pieces. In an interview with Jino Ferrer, Country Marketing Manager of Nike Philippines, Jino highlights the “embeddedness of basketball in the high streets of Manila or in the local barangays across the entire country, the passion for basketball inspires and drives these communities,” so much so that basketball fans would search high and low for the celebrated Jordan sneakers.
Lucky for us, we won’t ever need to rely on sheer probability anymore. The first Jordan store in Southeast Asia is just a few steps away and even if you live in the far corners of the country, it’s entirely possible for you to cop a pair in-store and even get a chance to play at their half-court as well! Located at the heart of our own fashion and culture district, Jordan Manila is situated at South High Street in Bonifacio Global City.
The 4,500 square feet store has the largest assortment of menswear, womenswear, and kids Jordan apparel in Southeast Asia and it has its exclusive customization services as well. The ‘Custom 23’ booth can help you curate personalized on and off-court looks from custom shirts, shoe laces, dubraes, aglets, heel tabs, outsoles, or uppers. You can even get your sneakers engraved with your basketball jersey number or your name! The best part? Everything can be arranged prior to your store visit so you can have almost zero waiting time.
Apart from the store’s wide array of Jordan apparel and sneakers, Jordan Manila also houses art collaborations made by Filipinos artists Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, and AJ Dimarucot. From a real-life print-on-canvas painting of Michael Jordan and his first Air Jordan 1s, wallpapers that pay homage to the country’s thriving basketball community, to exclusive prints you can personalize your shirt with through the ‘Custom 23’ booth, the store fell nothing short of basketball motifs and Filipino pride.
While most of us will mostly spend time indulging in retail and limited edition pieces inside the store, we know that athletes would be stoked to head straight upstairs to play ball in Jordan Manila’s very own basketball half-court. Designed by NYC-based artist Kimou Meyer, the top view of the court showcases abstract figures of two athletes in a 1:1 game. The walls of the rooftop court also features a mural painted in black, white, and varsity red filled with various basketball concepts and subtle nods to the city of Manila.
The store will exclusively release only 150 pairs of the Air Jordan 4 Manila on December 3. The Jumpman family’s love letter to the Philippines comes in an exalting green-hued pair of sneakers inspired by the country’s luscious tropical islands. Exotic materials such as ostrich and pebbled leather along with suede-infused lateral/medial panels were used to amplify the sneakers in twofold. The outsoles also banners the country’s flag with accents of red and blue alongside neutral tones of off-white and black to ultimately balance off the shoe.
To see the shoe for yourself together with the store's highlights, make sure to book your appointment here. Due to COVID-19, Jordan Manila will only accept store visits booked online to maintain safety protocols.
We hope that this preps you well for a retail override once you set foot in the store! Check out the gallery down below to see who went to the exclusive store launch on November 30. From athletes Kiefer Ravena and Alyssa Valdez to Nike Philippines' ambassadress Nadine Lustre and more, take notes on how they graced the store in their fleeting Air Jordan sneakers and staple Nike clothing.
Laureen Uy and Nadine Lustre
Photo Courtesy of Nike Philippines
Art by Raff Colmenar