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Here's What Your Fave K-Stars Wore In Their Recent Local Endorsements

From BLACKPINK, BinJin, to Lee Min-ho, relive each of their local endorsements here!

We can't remember the first time the K-wave hit the shores of Manila but we sure do remember how our favorite idols, actors, and actresses starred in their most recent local endorsements. K-drama and K-pop fans from all over the country were all equally stunned the moment these campaigns hit the larger than life billboards along EDSA and even in each brand's social media pages.


The likes of Ji Chang-wook, TWICE, and Hyun Bin were one of the few top K-stars to represent Bench fairly recently. We each saw them sport staple denim apparel and wearable graphic tees from Bench. From perfume, skin care, to everyday wear, these K-stars did not fall short of stylish looks for each of their campaigns. Also hitting the buzzing fashion consumer market was Lee Min-ho in his sprightly colored outfits for Lazada. The South Korean heartthrob made use of his charm and stylish looks to convince us to shop for anything and everything in Lazada. To be fair, every purchase did feel worth it! And of course how can we forget the iconic #BinJin moment we had with Smart. K-drama fans would know how much this went viral last year!


Relive each local endorsement in the gallery down below and check out the looks that we will remember forever! Who here is excited for the newest campaigns this year? Can you guess who will front these brands next?


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