10 Hot Korean Stars And The Top Luxury Fashion Brands They’re Endorsing
Song Hye-kyo for Bottega Veneta, Park Seo-joon for Montblanc—we know who’s the face of who and where to get these pieces.
There’s nothing quite like our favorite K-stars and their unparalleled influence in the TV and music industry. These multi-hyphenates have ultimately maintained their presence worldwide through their respective fields and then in the fashion industry. This isn't news—Korean stars are indeed some of the most fashionable and now heading the biggest global luxury brands.
Actors like Park Seo-joon, Yoo Ah-in, Park Min-young, Jun Ji-hyun, and Song Hye-kyo are key players in the entertainment field, not to mention the number of times they had made us swoon over their sense of style onscreen and offscreen! It’s no question that high end brands would want to partner with them in terms of reaching a wider audience in the greater Asia-Pacific.
K-pop stars are no strangers as well to the fashion industry as well. Idols Lay and Kai of EXO, Jackson Wang of GOT7, Rosé of BLACKPINK, Irene of Red Velvet, and BTS are viral tastemakers in the luxury fashion playground as well. From countless music videos, worldwide tours, fashion week sightings, to luxury brand campaigns, we are sure that you’ve seen them rock looks left and right.
To keep you posted on who’s representing who, we give you our favorite K-stars and the luxury brands they’re currently endorsing. Take a look in the entire gallery down below to know what’s up! Get a chance to buy the exact pieces they’re wearing through The Specialist, the SSI Group's special at-home concierge service for convenient luxury shopping through deliveries or curbside pick-ups.
Korean Wave In Fashion
Korean Wave In Fashion
Jun Ji-hyun for Alexander McQueen
Jun Ji-hyun made history as the first South Korean to represent Alexander McQueen. The British luxury house is a mirroring image of Ji-hyun’s versatility and vice versa.
Photo Credit: Photo from Alexander McQueen
Jun Ji-hyun for Alexander McQueen
Photo Credit: Photo from Alexander McQueen
Shop the Mini Jewelled Satchel through The Specialist.
Song Hye-kyo for Bottega Veneta
Song Hye-kyo starred in Bottega Veneta’s short fashion film entitled ‘La Donna Che Amiamo’ (The Woman We Love ) for the brand’s Spring/Summer '20 collection. This eventually leads to Hye-kyo’s partnership with the brand just in time for last February’s Fall/Winter '20 show in Milan.
Photo Credit: Photo from Bottega Veneta
Shop the Bottega Veneta Jodie through The Specialist.
Yoo Ahn-in for Burberry
Yoo Ah-in started attending Burberry fashion shows and events since 2014. Ah-in recently locks a partnership with Burberry as the brand’s global ambassador through their campaign video launched last year.
Photo Credit: Photo from Burberry
Shop the Burberry Emerson Shirt through The Specialist
Shop the Kayton Submarine Print Track Pants through The Specialist
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Lay (Zhang Yixing) of EXO for Calvin Klein Jeans
Lay of EXO bannered South Korean swag in Calvin Klein Jean’s Spring/Summer '20 campaign with Kendall Jenner and Justin Bieber. Talk about gaining global recognition as South Korea’s charmer!
Photo Credit: Photo from Calvin Klein
Shop the Calvin Klein White Hollow Out Tee through The Specialist or Zalora
Jackson Wang of GOT7 for Cartier
Jackson Wang rubbed shoulders with Rami Malek, Troye Sivan, Willow Smith, and Maisie Williams for Cartier’s Pasha Community launch for September this year. Prior to this appearance, Jackson is seen sporting the ‘Juste un Clou’ collection for several of his campaign ads.
Photo Credit: Photo from Cartier
Shop the ‘Juste un Clou’ collection through The Specialist
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Kai (Kim Jong-in) of EXO for Gucci
Kai looks like a vision as per usual with Gucci’s latest Eyewear campaign. More than just a personality for Gucci, Kai has modeled for the brand’s Fall/Winter '19 collection
Photo Credit: Photo from Gucci
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Kai (Kim Jong-in) of EXO for Gucci
Photo Credit: Photo from Gucci
Shop Gucci Eyewear through The Specialist
Park Seo-joon for Montblanc
Park Seo-joon has been representing Montblanc since 2018. Deemed as the ‘Friend of Montblanc’, PSJ has been seen wearing pieces from the brand for his K-dramas and personal travels.
Photo Credit: Photo from Montblanc
Park Seo-joon for Montblanc
Photo Credit: Photo from Montblanc
Shop timepieces from Montblanc through The Specialist
BTS for Saint Laurent
BTS recently wore head-to-toe Saint Laurent at Variety's Hitmakers Brunch. With a headstrong fandom and steady influence in the fashion industry, BTS are definitely legends in the making alongside Saint Laurent!
Photo Credit: Photo from Saint Laurent
Look from Saint Laurent Spring and Summer 2020 collection
Rosé of BLACKPINK for Saint Laurent
Rosé is a headturner in the front row of every Saint Laurent show since 2019. As the new face of the brand, Rosé is not one to miss!
Photo Credit: Photo from Saint Laurent
Rosé of BLACKPINK for Saint Laurent
Photo Credit: Photo from Saint Laurent
Shop the Saint Laurent Jaime 99 Carre Ruve Gauche through The Specialist
Park Min-young for Tod's
Park Min-young is Tod’s recently appointed South Korean Ambassador for 2020. Walter Chiapponi, Creative Director of Tod’s, personally chose Min-young to represent the brand through her upcoming shows and campaigns.
Photo Credit: Photo from Tod's
Park Min-young for Tod's
Photo Credit: Photo from Tod's
Shop the Tod’s Timeless T Bag through The Specialist
Irene of Red Velvet for Clinique
Irene is a natural fit for Clinique. As Clinique’s newest face, Irene proudly banners the brand’s positive message and healthful skincare products.
Photo Credit: Photo from Clinique
Shop the Moisture Surge 72-hour Auto-Replenishing Hydrator through The Specialist
Lay (Zhang Yixing) of EXO for MAC
As the first of MAC’s brand spokesperson for China, Lay takes charge of his platform to amplify modern beauty across all genders, races, and identities.
Photo Credit: Photo from MAC
Shop The Powder Kiss Liquid Lip Colour through The Specialist
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BEAUTYMar 14, 2023
