Here Are The Biggest Korean Stars And The New Luxury Brands They're Endorsing Now

Nothing to see here other than the fact that these Korean stars are making history as these brand's most important muses.

Carla Buyo

October 27, 2021, 05:31 PM

Many Korean stars wear luxury brands, but few join ranks as their brand ambassadors. This year, behemoth luxury brands like Louis Vuitton, Fendi, Tod's, Loro Piana, and Chaumet have sought out talents in the Korean entertainment and drama industry to represent their brands in South Korea and globally! At the gallery down below we rounded up the biggest brand ambassadorships that were announced this year. The likes of BTS, Hyun Bin, Song Hye-kyo, Jung Ho-yeon, and more, all made history this year as their brand's most important muses. A brand ambassadorship could only mean one thing: that right after they join the fashion houses they've chosen, we can expect them to don the newest fashion pieces from their respective brands for their dramas, performances, editorials, and campaigns. If the muse is lucky enough, the brand can even offer them to collaborate in a capsule collection that will for sure make history!

Tap and read the gallery down below, if you're curious to see whose names are we rooting for in the fashion industry.

Korean Brand Ambassadorships

By Metro.StyleDecember 08 2023, 3:57 PM

BTS for Louis Vuitton

Everyone's talk of the town was about BTS and Louis Vuitton, one of the biggest brand ambassadorships announced this year!

Photo Credit: Photo from Louis Vuitton

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So far, the boys have been decked in LV for their red carpet looks and performances.

Photo Credit: Photo from Big Hit Entertainment

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For LV’s 200th anniversary, BTS together with a number of creatives designed and customized their own LV trunks. The day they actually launch a capsule collection with LV is the day they will fully make history.

Photo Credit: Photo from Big Hit Entertainment

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Cha Eun-woo for Chaumet

Cha Eun-woo has been an ambassador for Chaumet for two years now but we’re absolutely living for these recent photos of him visiting a Chaumet boutique in Seoul.

Photo Credit: Photo from Chaumet

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Take a look at how immaculate he looks in a plain white buttondown!

Photo Credit: Photo from Chaumet

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Hyun Bin for Loro Piana

Loro Piana is well-known for being the most sought-after brand for dapper billionaires. The Italian luxury brand recently tapped Hyun Bin to represent the brand in South Korea.

Photo Credit: Photo from Loro Piana

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Hyun Bin literally made history as the first Korean to endorse the brand!

Photo Credit: Photo from Loro Piana

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A K-drama veteran like him only deserves the best.

Photo Credit: Photo from Loro Piana

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Jung Ho-yeon for Louis Vuitton

Jung Ho-yeon’s influence is getting stronger and stronger each day. Known for being a runway model for brands like Louis Vuitton, Hermes, Chanel, and more during her pre-acting days, Ho-yeon finally bagged an ambassadorship with Louis Vuitton!

Photo Credit: Photo from Louis Vuitton

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This full circle moment for Ho-yeon is truly an inspiring moment for aspiring models and actresses out there.

Photo Credit: Photo from @hoooooyeony

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Did you know that Ho-yeon is also the new face of Calvin Klein in Korea?

Photo Credit: Photo from @hoooooyeony

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Kim Soo-hyun for Tommy Hilfiger

As the highest paid actor last year, it’s only fitting to have Kim Soo-hyun a luxury brand partnership that fits his status.

Photo Credit: Photo from @soohyun_k216

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Just last month, he landed an ambassadorship with Tommy Hilfiger.

Photo Credit: Photo from @soohyun_k216

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Ever since then, he has been posting photos of him in the brand’s famous tees, hoodies, and suits!

Photo Credit: Photo from @soohyun_k216

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Park Soo-young or Joy for Tod’s

Red Velvet fans would know the power Joy holds. Right now she’s currently representing Italian luxury brand Tod’s.

Photo Credit: Photo from @_imyour_joy

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We can’t help but feel proud to see Joy don pieces from Tod’s like the brand’s famous leather goods, shoes, and neutral ensembles.

Photo Credit: Photo from Tod's

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It was truly a dream come true for her to represent a brand as big as Tod’s.

Photo Credit: Photo from Tod's

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Shin Min-ah for Roger Vivier

Shin Min-ah’s small screen comeback was a celebration for everyone in the industry. Right before ‘Hometown Cha Cha Cha’ premiered to the public, she announced that she’s Roger Vivier’s newest muse.

Photo Credit: Photo from Dazed Korea

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