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Here Are The Biggest Korean Stars And The New Luxury Brands They're Endorsing Now

Nothing to see here other than the fact that these Korean stars are making history as these brand's most important muses.

Many Korean stars wear luxury brands, but few join ranks as their brand ambassadors. This year, behemoth luxury brands like Louis Vuitton, Fendi, Tod's, Loro Piana, and Chaumet have sought out talents in the Korean entertainment and drama industry to represent their brands in South Korea and globally! At the gallery down below we rounded up the biggest brand ambassadorships that were announced this year. The likes of BTS, Hyun Bin, Song Hye-kyo, Jung Ho-yeon, and more, all made history this year as their brand's most important muses. A brand ambassadorship could only mean one thing: that right after they join the fashion houses they've chosen, we can expect them to don the newest fashion pieces from their respective brands for their dramas, performances, editorials, and campaigns. If the muse is lucky enough, the brand can even offer them to collaborate in a capsule collection that will for sure make history!


Tap and read the gallery down below, if you're curious to see whose names are we rooting for in the fashion industry.


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