BTS' Jimin And BLACKPINK's Rosé Star In New Tiffany & Co. Campaign

The iconic jewelry brand is celebrating its new Loved Locked campaign starring two K-pop global phenomenons!

Carla Buyo

August 8, 2023, 07:04 PM

The icon of love just got a new look. The Tiffany & Co. padlock has long held an important role in the brand’s history. The Tiffany Lock collection introduces an array of pendants, rings, earrings, and bracelets in various color ways. Celebrating the icon of love, each campaign star featured Tiffany’s newest lock designs. Each design is a powerful symbol of unbreakable bonds!

Starring the campaign are House Ambassadors Rosé of BLACKPINK, Jimin of BTS, actress Florence Pugh, and singer Nancy Ajar. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837," says Alexandre Arnault, Executive Vice President for Product and Communication of Tiffany & Co. Designed for all genders, the collection introduces the Tiffany Lock jewelry in 18k white gold, yellow gold, and rose gold with full pavé diamonds, half pavé diamonds, or an all-metal way.

The Tiffany Lock campaign has launched globally on August 1 and is already available at Tiffany & Co. stores around the world and on Tiffany.com

Take a look at the gallery down below to see the pieces in full detail!