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The New Coach Ad Celebrates Different Kinds Of Families—It’s So Touching!

Jennifer Lopez, model Kiko Mizuhara, and Michael B. Jordan, show their fashion and family life in this beautiful ad campaign

The theme of these days is togetherness. Coach’s new Fall ’20 campaign, dubbed as “Coach Family”, celebrates filial relationships, old and new, traditional or modern, those we are born into and those we choose. The fashion stays true to the brand’s core values, also instilled on the photos and videos: optimism, inclusivity, and inspirational. Bannering these heartwarming stories of family are artist Jennifer Lopez, actor Michael B. Jordan, American-Japanese model Kiko Mizuhara, and more, each showing a different face and take on family.

“I am proud to share stories with our Coach Family about the people that matter most in their lives—relationships that are authentic and timeless,” says Coach Creative Director Stuart Vevers on how the campaign centers on authentic exectutions, almost like homemade. We see Jennifer with her mother Guadalupe Lopez and kids Emme and Max. “Family is all about having a constant source of love and light for each other,” reveals Jennifer. It is during these times that she felt closest to them than ever.

Showing a different face to family is 29-year-old model Kiko Mizuhara. In her take on the campaign, she is seen with sister Yukamizuhara, and her cats Chiccho and Bambi. She puts it simply yet hard-hitting: “Family is the place for me to be the real me.” Printed dresses and pastel plush sweaters and socks are highlighted in her reel. 


The campaign highlights key bags and footwear from the house’s Fall ’20 collection, including the Tabby Shoulder Bag in Signature, the Rivington Belt Bag, and the CitySole Mid Top, the newest Coach CitySole sneaker.

In the Philippines, Coach is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5,Rustan’s Shangri-La, Rustan’s Makati and Power Plant mall. Visit or follow @ssilifeph on Instagram for more information.

Art by Raff Colmenar

Photos courtesy of Stores Specialists, Inc.