Here Are All the Pieces You Need To Get From Onitsuka Tiger
From military jackets to boots, the Fall/Winter 2020 collection of Onitsuka Tiger is giving us street chic feels
Onitsuka Tiger, a brand that’s a pretty much a household name in Asia because of Bruce Lee’s choice of footwear in Game of Death (1978), is having another fashion moment. Now that all the range is on streetwear, Italian designer Andrea Pomplio is leading the brand into its third coming, something we noted as far back as 2019 during Tokyo Fashion Week.
The second coming, of course, was during the 2002 relaunch, after Quentin Tartantino’s obsession with Bruce Lee resulted in him creating the iconic character of Beatrix Kiddo (aka The Bride), beautifully portrayed by Uma Thurman in Kill Bill. Of course, her outfit was retro-Bruce Lee, complete with the footwear.
This season, the gritty, urban streetscape is where it's at. While the Spring/Summer 2020 runway boasted of model-acrobats in a marching band, the Fall/Winter 2020 collection was launched via a fashion film featuring violin music and the hippest, coolest sneaker-boots you could find.
The collection kept true to Onitsuka’s brand identity, which began in 1949 under its namesake Kihachiro Onitsuka’s direction, and made use of modern and technical elements in its piece. Take the military jacket—which had a combination of quilting, nylon, and other fabrics; or the down-jacket, with nylon materials and different textures expressed in pop-neon colors. The materials extended as far as the velour-like glossy nylon items, which gave a sporty yet elegant touch.
The heroes, as with every collection, is footwear, and this time, it was a trip down memory lane as Onitsuka Tiger dug deep into its past when coming up with the new contemporary designs.
For instance, the Dentigre Boot combines the classical boot design and coat-type shoe upper of different materials; or the Big Logo Trainer 2.0 MT, with its hybrid of an upper that harks back to the vintage running-type shoes or the retro mid-cut sneakers combined with a modern sole.
Brian Kenny connection
The NYC-based artist Brian Kenny collaborated with Onitsuka Tiger as well on certain pieces, which were showcase in a cool fashion film. From pants with a number motif—cleverly evoking pop culture in patchwork and the shoes mixing different colorful materials. These special pieces are matched with color-blocked nylon puffer jackets, giving a playful, urban, sporty aesthetic.
The entire collection went all-out on traffic-stopping colors of neon and light green, combining them with darker hues of navy blue and black, while drilling down to basic military colors like army green.
Another throwback touch are the blue and red CLAW Stripes, which were utilized for training wear in the 1970s, and now used as the brand’s motif.
It’s pretty amazing that the brand is able to keep the Onitsuka Tiger spirit intact even after 70 years through its innovation, but what’s even more interesting are the design details that touch on this heritage, best seen in the BGC store.
Located in the heart of Bonifacio High Street Central, this 130-square-meter store boasts of minimalist lines that touch on the dynamism of color scheme and the wood ceiling lattice detail that mirrors the brand’s iconic stripes.
This new branch also carries some of the key pieces of this season, such as the high-top FABRE MP shoe—which goes back from 1975 as an update of the MonsterPiece series. This specific piece gives a classic look paired with its modern, minimalist design.
Another key piece is the D-Trainer MX Shoe, which is a combination of the design LIMBER-UP training shoe from 1961 and LIMBER training shoe from 1966.
And finally, there’s the Dentigre boot (our favorite piece!), which was first seen on Onitsuka Tiger’s new endorser, Willow Smith.
Check out Onitsuka Tiger on Facebook at facebook.com/OnitsukaTigerPhilippines and on Instagram at @OnitsukaTigerPH. The BGC branch is located at Unit 1 Two Parkade Building, Bonifacio High Street, BGC, Taguig City