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Here Are The New, Ingenious Ways These Luxury Brands Showed In Fashion Week

A fashion show in a box? Find out how they did it.

Our first taste of Fashion Week these days felt extremely momentous. The fashion industry was more than ready to rebuild and start strong again and with more than a thousand of jobs at stake, the question wasn't when to start but more of how to emerge after months of hiatus. It didn't take long for powerhouse luxury brands to come up with ingenious solutions on the temporary halt on physical runway shows. 

From Loewe's show-in-a-box, Chanel's Mediterranean getaway, a trip to Sur Seine with Balmain, Valentino's backyard exploits, going around in circles with JW Anderson, and Dior's expedition to heritage lane, we witnessed how the fashion industry resurfaced from a brief worldly intermission. Take a look at how brands have presented the shows so far!


Photo from Loewe

Loewe's show-in-a-box is a first.  The Spanish luxury fashion house is known for their signature leather works and now fun takes on different silhouettes. Loewe created an unprecedented show-in-a-box, sent out to personalities and "guests," which offered each one an individual experience of the collection inside their humble homes. 


Photo from Chanel

Chanel’s Creative Director, Virginie Viard took us to a virtual summer getaway in Capri with Balade en Méditerranée. Teleported under the Mediterranean sun, models were clad in swimsuits under cardigans, handkerchief-hemmed skirts and dreamy summer iterations of the classic Chanel suit in tweed. We could only dream of our very own stylized Chanel escape to the sunset! Viard’s vision for Resort 2021 was no less than projecting the same quiet evolution that relates so closely to the philosophy of Chanel, herself. 


Photo from Balmain

Balmain scoured the House’s historic archives only to create a strong message of solidarity and optimism. Models stood steady in archival pieces made by Pierre Balmain and his successors Erik Mortensen, Oscar de la Renta, and now Olivier Rousteing. Named as Balmain’s Sur Seine, the House stands stronger than ever with everyone who came to support and cheer on the show. 


Photo from Valentino

We’re off to a sun-filled weekend with Valentino’s 2021 Resort Collection. Shot at the swampy lakes and sulfur mines beside his home, Pierpaolo Piccioli wants to capture the radical simplicity of his collection. Caftans, capes, elongated shift dresses, and a number of lean silhouettes are shown in solid flairs. Piccioli emphasizes that he carries a creative responsibility and also an ethical one which he translates in the entire collection. The idea of appreciating the human value in clothes drastically inspired his work in Valentino and for him there’s still so much to touch on to rebuild the future of fashion.

JW Anderson

Photo from JW Anderson

Creative Director Jonathan Anderson banners playful resilience with his 2021 Resort collection for JW Anderson shown entirely on IGTV. Packed with cheerful bias-cut dresses, blouses with trumpet sleeves, patchwork coats, pom-pom trims, and gigantic circular capes, Anderson’s vision fell no short of his intended sentiment of youth and everyone’s longing for our good old days. The collection was filled with genuine optimism towards these tough times. 


Photo from Dior

Dior’s Spring/Summer 2021 collection is a collaboration between the House’s Creative Director Kim Jones and Ghanian painter Amoako Boafo. The two played touched on masculine elegance reminiscent of Dior’s tailoring heritage and emblematic obliques. The collection was a harmonious clash between muted and fluorescent palettes together with contemporary florals. An artistic love at first sight, this collection pays homage to heritage in full bloom. The show was livestreamed on IGTV and