Adidas Created Sneakers That Serve As A 1-Year Pass To Berlin’s Mass Transportation System
Imagine a world where you don’t have to fall in line to purchase a train ticket; a world where you can hop on board any public vehicle you want by simply flashing your shoes. It’s bizarre, we know—but it’s quite possible, too.
In an effort to encourage the youth to get on trains and buses, the Berliner Verkehrsbetriebe (BVG) partnered with Adidas in creating limited-edition sneakers with a noteworthy feature: a one-year pass to the city’s public transport system, strategically sewn right onto the tongue of the shoes.
“In a big city like Berlin, the quality of life and the quality of air are important. We wanted to tell young people [that] public transport is cool—you don’t need to buy a car,” Petra Reetz told The Guardian.
German agency Jung Von Matt was behind this innovative idea. The special kicks, an updated version of the EQT Support 1993, feature the same exclusive camouflage patterns seen on BVG vehicle seats—a fitting tribute for the transport company’s 90th year.
While annual tickets are priced at €728 (PHP 45,228), a pair of these Adidas originals only sell for €180 (PHP 11,186). Not bad, right? But here’s the catch: there will only be 500 pairs available in the market.
The rules around wearing these shoes are also quite strict. To be given access to ride a BVG vehicle, passengers should be wearing both shoes on their feet. So nope, you can’t share a pair with another friend.
All photos from @BVG_Kampagne on Twitter