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This Just In: ‘True Beauty’s Cha Eun-Woo Is The Newest Face Of Penshoppe—He's So Cute!

Have you seen this baby-faced beauty?


Penshoppe is one to bring the hottest new K-Stars into our local retail scene. Just days ago was their major announcement on who’s top billing this season’s collection. Team Penshoppe welcomes one of the biggest Korean stars today to their roster of International endorsers: Cha Eun-Woo!



Fresh out of his K-Drama series True Beauty Cha Eun-Woo only has even bigger things ahead of him. Juggling acting, hosting, and singing (Yes, he is still part of K-Pop group ASTRO), the young multi-hyphenate adds yet another feather on his modelling hat. Eun-woo highlights Penshoppe’s Reset 2021 campaign in his debut shoot with the Philippine retail brand. What better way to welcome a reset but with a clean slate?



From the looks of it, the collection boasts versatile pieces in muted colors and easy fabrics—things we all love and look so immaculate on Eun-Woo. "We’re very excited to have Eun-woo join Team Penshoppe. His endearing personality and youthful charm resonate well with the brand," says GOLDEN ABC Vice President for Brand Management, Jeff Bascon.



Penshoppe’s repertoire of recent international stars include BLACKPINK’s Lisa, Bella Hadid, and Zayn Malik. With his soft face yet piercing gaze in the video, we can’t wait to see more Cha Eun-woo in this new campaign!


For more information visit @Penshoppe

Art by Raff Colmenar


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